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Elements of Internet Style: The New Rules of Creating Valuable Content for Today's Readers
     

Elements of Internet Style: The New Rules of Creating Valuable Content for Today's Readers

by Editors of Eei Press
 

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ISBN-10: 1581154925

ISBN-13: 9781581154924

Pub. Date: 12/26/2007

Publisher: Skyhorse Publishing


Learn the rules of today’s tech-driven publishing landscape! The Elements of Internet Style is the first guide to embrace the new reality of creating content in the electronic age. It is packed with the tools to reach and engage today’s too-busy, too-skeptical, too-distractible readers. Read this book, and understand the trend toward greater and

Overview


Learn the rules of today’s tech-driven publishing landscape! The Elements of Internet Style is the first guide to embrace the new reality of creating content in the electronic age. It is packed with the tools to reach and engage today’s too-busy, too-skeptical, too-distractible readers. Read this book, and understand the trend toward greater and greater informality. Then discover the effects of this trend on punctuation and capitalization, new words, usage, the methods for making language decisions when there is no clear authority, as well as the mounting need for built-in accessibility, comprehension aids, and navigation tools in every written document and on every web page. Chapters cover new technologies, new audience expectations, formatting, readability, and flow, and much more. The Elements of Internet Style is a must-have for everyone who cares about delivering information to readers online, in print, and everywhere else.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Product Details

ISBN-13:
9781581154924
Publisher:
Skyhorse Publishing
Publication date:
12/26/2007
Pages:
160
Product dimensions:
6.00(w) x 9.00(h) x 6.10(d)

Table of Contents


Preface: What New Rules?     v
Acknowledgments     ix
Excerpt from the Foreword to the First Edition     xi
The New Publishing Landscape and Lexicon     1
Creating Valuable Content: The Internet Influence     11
Connecting with Tomorrow's Readers, Customers, and Colleagues     19
Understanding What Web 2.0 Means for Editors and Writers     29
Listening to People Talk: How Conversational Media Works     35
Shaping Information for Its Users: The Pursuit of Usefulness     47
Web Style: Writing, Organizing, Editing     55
The Rules Used to Matter What Now?     81
You've Got a Style of Your Own     105
New Usage: Adventuresome, Troublesome, or Tiresome?     125
Coda: The Future of the Book     153
Resources for Continuing Education     167
Index     173

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