Coach Prime—famed Pro Football Hall of Famer, two-time Super Bowl–winning NFL player, head football coach for the University of Colorado, inspirational leader, and one of the greatest motivators of all time—delivers the ultimate playbook of inspiring personal stories, winning strategies, and the motivation to help us elevate and dominate all aspects of our life.
Deion “Coach Prime” Sanders is that rare legendary athlete who can move from the field to the sideline, coaching his players to bring everything they’ve got and leave it all out there on the field. The reason is simple: Deion Sanders expects the best and will settle for nothing less. Whether it’s dealing with pressure (two Super Bowl championship games and a World Series played between NFL games), using the competition to your advantage (he spent a year in San Francisco playing for the 49ers, where he was matched up daily with Jerry Rice, the best receiver of all time), or navigating depression (years ago he was so lost that he attempted to take his own life), Sanders has conquered these challenges and many more.
The incredible highs and lows of the journey taken by the greatest of all time NFL superstar—and his transparent willingness to share those details with his players—has turned Coach Prime’s Boulder, Colorado, football team into Destination One for some of the best players in America.
Now, in Elevate and Dominate, Sanders is ready to become YOUR coach. His motivational stories and personal strategies are relatable and hugely effective beyond sports. His inspirational messages can be applied to all aspects of your life, including how to be the best at work, in relationships, as a parent, and as a member of your community. With the same bling, bluster, humility, and commitment he brings to his college team, he will share the lessons learned and the direction, motivation, and action required to dominate and win at life.
