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2003 Hardcover Brand New/Brand New -Brand new copy, unread, may have remainder mark. The emergence of New Media has stimulated debate about the power of the visual to dethrone
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the cultural prominence of textuality and print. Some scholars celebrate the proliferation of digital images, arguing that it suggests a return to a pictorial age when knowledge was communicated through images as well as through words. Sent quickly. Buy with confidence!
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More About This Textbook
Overview
Arguing that the complex relationship of text and image in new media does not represent a radical rupture from the past, the book examines rhetorical and cultural uses of word and image both historically and currently. It shows that complex, interpenetrating relationships between verbal and visual communication systems were already evident in hieroglyphic writing and in ancient rhetoric and persist in the work of classical rhetoricians, in cultural studies of technology, even in the binary code distinctions of digital environments. The essays blend theory, critique, and design practice to explore the often contradictory relations of word and image. All of them call for theoretically grounded approaches to hypermedia design.
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Meet the Author
Mary E. Hocks is Assistant Professor of English and Director of Writing Across the Curriculum at Georgia State University.
Michelle R. Kendrick is Assistant Professor of English in the Program in Electronic Media andCulture at Washington State University.
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