Email Marketing: A guide to the Internet's most effective marketing Tool

Email Marketing: A guide to the Internet's most effective marketing Tool

by Mary R. Butler
     
 
The inherent power of email marketing is the permission the consumer has given you to communicate with them. Commercials are put on mute. Banner ads are closed or ignored. People are somewhat of a captive audience to radio advertising-if they're not listening to downloaded MP3s and podcasts. The world is tired of commercials-unless they invite them.

Yet e-mail

Overview

The inherent power of email marketing is the permission the consumer has given you to communicate with them. Commercials are put on mute. Banner ads are closed or ignored. People are somewhat of a captive audience to radio advertising-if they're not listening to downloaded MP3s and podcasts. The world is tired of commercials-unless they invite them.

Yet e-mail marketing allows the entrepreneur to do so much more than give a commercial. In fact you, the marketer, can't afford to do anything of the sort if you want to maintain a list and actually sell from it. You have to understand that you are essentially opening a dialogue with your consumer. They are giving you the opportunity to let them get to know you, not just your product.

I. Introduction to Email Marketing.
II. List Building
III. Best Practices & Strategies
IV. Know the Law
V. The Power of Professional Services

Product Details

ISBN-13:
9781442164543
Publisher:
CreateSpace Publishing
Publication date:
05/15/2009
Pages:
102
Product dimensions:
6.00(w) x 9.00(h) x 0.21(d)

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