Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level

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Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level (eBook) Pub. Date: 1/11/2011 Publisher: Wiley, John & Sons, Incorporated
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Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level Pub. Date: 4/20/2007 Publisher: Wiley, John & Sons, Incorporated

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Overview

Praise for EMAIL MARKETING by the NUM8ERS

"At last—a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results."
— Anne Holland, President, MarketingSherpa

"Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book."
— Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK

"Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers."
— Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing

"Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology."
— Scott Burkey, Business Development Executive, Definition 6

"Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small."
— Scott Maxwell, founder, OpenView Venture Partners

Product Details

ISBN-13: 9780470122457
Publisher: Wiley, John & Sons, Incorporated
Publication date: 4/20/2007
Pages: 294
Sales rank: 852,820
Product dimensions: 6.18 (w) x 9.06 (h) x 1.07 (d)

Meet the Author

Chris Baggott is cofounder of ExactTarget, a leading email software firm, and CEO of Compendium, a blogging software company. A regular speaker on database and email marketing, he has presented at such venues as the Harvard Business School Entrepreneurship Conference, Ad:Tech, the American Advertising Federation, and the American Marketing Association, among others.

Intro By the numbers: what’s it all about?

1. What is marketing's goal?

2. Is email the perfect marketing tool?

3. What's wrong with email?

4. Subscriber engagement: what matters?

5. Building a killer database.

6. Segmenting for relevance.

7. Finding or creating relevant content.

8. The role of email in viral & word of mouth marketing.

9. Analytics that matter.

10. Testing against your goals.

11. Using surveys, forms, & other feedback tools.

12. Triggers, transactions, and integration.

13. Are you a spammer?

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RolfDobelli

Posted October 12, 2009

more from this reviewer

Handy guide to e-mail marketing

E-mail marketing, the electronic descendant of direct mail, has changed the way businesses communicate with customers. The problem is that many marketers misuse it. Enter Chris Baggott, who brings to the table years of experience both in marketing and with e-mail software. Writing with Ali Sales, he provides a solid presentation of the topic and plenty of real-world examples showing how companies have used industry-tested e-mail techniques to attract and retain clients. This guide includes input from other e-mail experts and users, offering readers a variety of helpful opinions and handy pointers for measuring the success of an e-mail campaign by looking at the numbers. getAbstract recommends this eminently practical, direct book to anyone looking to find more effective ways to influence buyers.
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