×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level
     

Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level

by Chris Baggott, Ali Sales (With)
 

See All Formats & Editions

Marketers, it's time to let go. Say goodbye to short-term customer relationships, intangibles, and opinions. You can't trust your gut or rely on intuition anymore. The new era of marketing is here; and it's based on data, analysis, and what people actually do rather than what they say.

Email Marketing by the Numbers applies such modern marketing principles to the

Overview

Marketers, it's time to let go. Say goodbye to short-term customer relationships, intangibles, and opinions. You can't trust your gut or rely on intuition anymore. The new era of marketing is here; and it's based on data, analysis, and what people actually do rather than what they say.

Email Marketing by the Numbers applies such modern marketing principles to the world's greatest marketing tool—permission email. Email marketing expert Chris Baggott reveals what works, what doesn't, and how to leverage the power of email to accomplish all of your goals.

Are you ready to create better relationships with your customers and prospects? Are you ready to take advantage of email's affordability, interactivity, and targeting capabilities? Whether you work for a mom-and-pop shop or a megacorporation, the tactics here will take your email marketing program to a higher level. Baggott explains how to:

  • Speak to your audience as individuals
  • Spark and maintain subscriber engagement
  • Build a database of quality addresses
  • Segment an audience based on data
  • Find and create relevant content
  • Combine email with viral and word-of-mouth marketing strategies
  • Use surveys, forms, and other feedback tools
  • Keep your email program legitimate and spam-free

With case studies, proven tactics, and additional secrets from more than twenty professional marketers from around the world, Email Marketing by the Numbers is the perfect marketing guide for any organization.

Editorial Reviews

From the Publisher
"I would challenge anyone...not to gain something from reading this book."  (Marketing Direct, January 2008)

Product Details

ISBN-13:
9780470122457
Publisher:
Wiley
Publication date:
04/20/2007
Pages:
304
Sales rank:
1,180,234
Product dimensions:
6.18(w) x 9.06(h) x 1.07(d)

Meet the Author

CHRIS BAGGOTT is cofounder of ExactTarget, a leading email software firm, and CEO of Compendium, a blogging software company. A regular speaker on database and email marketing, he has presented at such venues as the Harvard Business School Entrepreneurship Conference, Ad:Tech, the American Advertising Federation, and the American Marketing Association, among others.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews