Email Marketing: An Hour a Day / Edition 1

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Overview

Email delivers significant ROI, increases brand loyalty, and is one of the most powerful tools in your marketing arsenal when used properly. Are you getting the most out of your current efforts? Are your campaigns profitable? Are you building brand equity? Are you integrating campaigns with other channels? Renowned email marketers Jeanniey Mullen and David L. Daniels offer a fresh, insightful look at modern email marketing in today's customer-centric marketplace. They'll alert you to the newest concepts, hottest trends, most budget-friendly tools, and best practices-while they help you build, deploy, and manage a smart, day-by-day plan for success. Leverage eight different ways to use email for better results, Use website analytics to improve your email efforts, Create multichannel marketing strategies from your email database, Set up high-impact video- and audio-enabled emails, Develop email strategies for mobile devices and social networks, Track, measure, analyze, and report your results. You'll also find: What not to do when you send an email, Straightforward tools for adding email to your current marketing plan and getting budget approval, Online resources, cheat sheets, a glossary, and much more, Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid.
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Product Details

  • ISBN-13: 9780470386736
  • Publisher: Wiley
  • Publication date: 11/24/2008
  • Edition number: 1
  • Pages: 291
  • Sales rank: 1,012,023
  • Product dimensions: 7.30 (w) x 9.10 (h) x 0.70 (d)

Table of Contents

Ch. 1 Understanding Email Marketing Today 1

Ch. 2 The Five Critical Elements of Every Email You Create 17

Ch. 3 Getting Ready to Build Your Email Marketing Efforts 39

Ch. 4 What Happens Once You Send Your Email 57

Ch. 5 Eight Key Drivers of Your Email Campaign 77

Ch. 6 Preparing Your Email Marketing Strategy 107

Ch. 7 Month 2: Ensuring Success as You Launch Your Campaign 161

Ch. 8 Month 3: Adding Bells and Whistles 215

Ch. 9 Getting Ready for Year 2 and Beyond 253

App. A Vendor Resource List 263

App. B Email Checklists 267

Glossary 273

Index 284

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  • Posted December 18, 2008

    Excellent Resource

    Excellent resource. Very well laid out, comprehensive and informative.

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