Emarketing Excellence / Edition 2

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Overview

As with the rest of the Emarketing Essentials series, the key features of Emarketing Excellence are that it is:

• Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation.
• Practical - case studies from B2C, B2B, NfP, large and small organisations as practical. UK and European emphasis.
• Balanced - insights based on industry research, reports and some academic work where appropriate. Also a range of viewpoints - not just the author's view, but also other leading opinion formers.
• Dynamic - content is bang up-to-date and with web links for every chapter showing readers where they can go to stay up-to-date
• Accessible - Relevant to all marketers whether specialising in e-marketing or marketing managers or marketing assistants looking to work smarter.
• Successful- The first ed has sold 3,700 copies

• Provides guidance on how to write, edit and publish more effective content for the online readership
• Addresses B2B issues as well as B2C
• Set out in a clearly structured style to ensure the points being made are easily accessible

As with the rest of the Emarketing Essentials series, the key features of Emarketing Excellence are that it is: Applied - Based on the CIM E-Marketing Award but giving in-depth insights that can be applied by readers to their organisation.

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Product Details

  • ISBN-13: 9780750663595
  • Publisher: Taylor & Francis
  • Publication date: 5/28/2005
  • Series: Emarketing Essentials
  • Edition description: REV
  • Edition number: 2
  • Pages: 360
  • Product dimensions: 7.48 (w) x 9.20 (h) x 0.94 (d)

Meet the Author

A leading internet marketing consultant, trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing, Dave is an examiner on the CIM e-Marketing Award and course director for CIM e-marketing workshops since 1997. He is the managing director of Marketing Insights Limited and also lectures in e-business at the Universities of Cranfield, Leeds and Warwick.

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Table of Contents

Ch. 1 Introduction to e-marketing 1
Ch. 2 ReMix 35
Ch. 3 E-models 69
Ch. 4 E-customers 98
Ch. 5 E-tools 138
Ch. 6 Site design 169
Ch. 7 Traffic building 211
Ch. 8 E-CRM 257
Ch. 9 E-business 288
Ch. 10 E-planning 319
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