Embedded Sustainability: The Next Big Competitive Advantage

Embedded Sustainability: The Next Big Competitive Advantage

by Chris Laszlo, Nadya Zhexembayeva
     
 

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ISBN-10: 0804775540

ISBN-13: 9780804775540

Pub. Date: 04/25/2011

Publisher: Stanford University Press

We are in the midst of a sea-change. In years past, corporate social responsibility may have been seen as a feather in a corporation's cap but, today, ecological and social pressures require a new type of business response. In Embedded Sustainability, authors Chris Laszlo and Nadya Zhexembayeva convincingly show how companies can better leverage global

Overview

We are in the midst of a sea-change. In years past, corporate social responsibility may have been seen as a feather in a corporation's cap but, today, ecological and social pressures require a new type of business response. In Embedded Sustainability, authors Chris Laszlo and Nadya Zhexembayeva convincingly show how companies can better leverage global challenges for enduring profit and growth.

In this outstanding book, readers will learn about the marquis concept of "embedded sustainability": the incorporation of environmental, health, and social value into core business activities with no trade-off in price or quality. When Clorox introduced its new line of Green Works cleaners or Nissan developed its Leaf 100% electric car, these firms were pursuing a profit shift in mainstream markets. In addition to churning out smarter (instead of just greener) products for consumers at large, embedded sustainability is capable of hugely motivating employees. Most of all, it enables companies to create even higher returns for investors, while responding to the new market realities of declining resources, radical transparency, and rising customer expectations.

This book helps readers to comprehend—and act on—the notion of embedded sustainability, explaining why it is now a requisite in every sector, how smart companies are creating even higher value for their customers and investors, and what new management competencies are needed to compete in today's marketplace.

Product Details

ISBN-13:
9780804775540
Publisher:
Stanford University Press
Publication date:
04/25/2011
Edition description:
New Edition
Pages:
288
Sales rank:
652,041
Product dimensions:
6.10(w) x 9.30(h) x 1.00(d)

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