Embracing the Net: Get.Competitive

Overview

State-of-the-art business redesign for e-commerce success!

  • Powerful new strategic business models, processes, and organizational structures.
  • Step-by-step management techniques for putting the customer in the driver's seat.
  • Practical case studies, marketing strategies, and more.
Going online is easy. Succeeding online is not. E-Business success often demands a profound organizational redesign. In Embracing ...
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Overview

State-of-the-art business redesign for e-commerce success!

  • Powerful new strategic business models, processes, and organizational structures.
  • Step-by-step management techniques for putting the customer in the driver's seat.
  • Practical case studies, marketing strategies, and more.
Going online is easy. Succeeding online is not. E-Business success often demands a profound organizational redesign. In Embracing the Net, world-renowned e-Business consultant Soumitra Dutta presents breakthrough approaches to e-Business organizational design, based on the latest research and consulting at INSEAD, one of Europe's leading management schools. This book focuses on optimizing the crucial "back-end" organizations and processes that drive success or failure in electronic commerce. Drawing upon state-of-the-art research with many of the world's most innovative and influential global enterprises, Embracing the Net introduces new models of strategic thinking, and new processes and marketing approaches designed to fit them. It identifies new organizational structures flexible enough to support instantaneous information flow, rapid decision-making, experimentation, and learning -- and guides executives through successful implementation, step-by-step. For every executive, manager, and consultant concerned with e-Business strategy or marketing.

Soumitra Dutta is Roland Berger Professor of E-Business and Information Technology at INSEAD. His research specialties include e-Commerce, Internet-based learning, IT and business innovation, and process reengineering. Dutta's books include Process Reengineering, OrganizationalChange and Performance Improvement.

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Editorial Reviews

Booknews
Dutta is in information technology specializing in business; Srivastava in business with a technology bent. Based on research recently undertaken an INSEAD, they explain how companies have, and so could, successfully add electronic commerce to their repertoire. They emphasize organizational redesign. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780273652922
  • Publisher: Pearson Education
  • Publication date: 1/22/2001
  • Pages: 185
  • Product dimensions: 6.62 (w) x 8.28 (h) x 0.62 (d)

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