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Emerging Baby Boomer Trends: Maturialism (Mature Materialism) and SKI-ing (Spending the Kids' Inheritance)
     

Emerging Baby Boomer Trends: Maturialism (Mature Materialism) and SKI-ing (Spending the Kids' Inheritance)

by Chris Maloney
 
This ebook looks at the underlying factors driving these emerging consumer trends, and how they will impact on the need for financial planning services in order for Baby Boomers to continue the level of
consumerism they have become accustomed to into retirement.

Overview

This ebook looks at the underlying factors driving these emerging consumer trends, and how they will impact on the need for financial planning services in order for Baby Boomers to continue the level of
consumerism they have become accustomed to into retirement.

Product Details

BN ID:
2940011142376
Publisher:
Chris Maloney
Publication date:
11/27/2010
Sold by:
Smashwords
Format:
NOOK Book
Sales rank:
660,508
File size:
72 KB

Meet the Author

Chris Maloney is a former personal trainer turned marketer from Sydney, Australia, who has held high profile marketing positions for iconic brands including Ford and Commonwealth Bank of Australia, and currently for HSBC Australia.

Chris runs his own strategy consultancy "Maloney on Marketing" as well as the popular blog site "Innovate or Die" featuring exclusive interviews with the people behind innovative brands.

Chris holds a Masters of Business in International Marketing and in 2008 was named ADMA Australian Young Marketer of the Year.

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