Emerging Markets: Lessons for Business Success andthe Outlook for Different Markets

Overview

The second edition of this successful Economist guide covers everything that businesses need to know in order to be successful in emerging markets. It uses real experiences of companies to illustrate how emerging markets work, how important they are, and the investing opportunities they have to offer. It shows the reader how to detect weaknesses in current emerging-market strategies and how to account for risk, corruption, and cultural boundaries.

Extensively updated and ...

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Overview

The second edition of this successful Economist guide covers everything that businesses need to know in order to be successful in emerging markets. It uses real experiences of companies to illustrate how emerging markets work, how important they are, and the investing opportunities they have to offer. It shows the reader how to detect weaknesses in current emerging-market strategies and how to account for risk, corruption, and cultural boundaries.

Extensively updated and revised, the second edition is invaluable both for managers who are entering emerging markets for the first time and for those who are already operating in them.

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Product Details

  • ISBN-13: 9781861978431
  • Publisher: Wiley
  • Publication date: 9/1/2007
  • Series: Economist Series , #18
  • Edition description: 2nd Revised ed.
  • Edition number: 2
  • Pages: 245
  • Product dimensions: 5.80 (w) x 8.74 (h) x 1.02 (d)

Meet the Author

Nenad Pacek and Daniel Thorniley run the Economist Corporate Network, which advises companies around the world, including Procter & Gamble, IBM, and Kellogg, on their emerging-market activities.

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Table of Contents

Preface.

Part 1. Lessons for business success.

1. Why companies fail.
2. Managing corporate expectations.
3. Market entry preparation.
4. Market research and business intelligence.
5. Assessing political risks.
6. Interpreting economic indicators.
7. Eternal dilemmas: market entry, corporate structure, marketing.
8. Reaching the local market.
9. Manufacturing in emerging markets.
10. Making acquisitions work.
11. Dealing with corruption and crime.
12. Human resources: myths and reality.
13. Corporate social responsibility.
14. Understanding and coping with emerging-market crises.

Part 2. The outlook for different markets.

15. The global economy.
16. The business outlook.
17. Russia and other CIS markets.
18. China.

Appendix: Comparative tables.
Index.

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