Emerging Trends, Threats, and Opportunities in International Marketing: What Executives Need to Know [NOOK Book]

Overview

The context of international business has evolved over the years and has
always refl ected the climate of the time. Three major changes that have
taken place in the last decade or so should be noted. First, the landscape of
the global economy changed drastically in the ...
See more details below
Emerging Trends, Threats, and Opportunities in International Marketing: What Executives Need to Know

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK eReaders
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$19.95
BN.com price

Overview

The context of international business has evolved over the years and has
always refl ected the climate of the time. Three major changes that have
taken place in the last decade or so should be noted. First, the landscape of
the global economy changed drastically in the last decade or so. The Asian
and Latin American fi nancial crises, the further expansion of the European
Union (EU), and the emergence of BRIC (Brazil, Russia, India, and
China) as economic powerhouses have occurred during this period. And
most recently, the global fi nancial and economic crisis caused primarily
by the U.S. subprime mortgage loan crisis since late 2008 is ravaging the
integrity of the global economy with unprecedented severity.
Second, the explosive growth of information technology tools, including
the Internet and electronic commerce (e-commerce), has had a signifi
cant effect on the way we do business internationally. On one hand,
everyone seems to agree that business transactions will be faster and more
global early on. And it is very true. As a result, the nature of the global
supply chain and global trade as managed by multinational fi rms has fundamentally
changed. However, on the other hand, the more deeply we
have examined this issue, the more convinced we have become that certain
things would not change or could even become more local as a result
of globalization that the Internet and e-commerce bestow on us.
Third, it is an underlying human tendency to desire to be different
when there are economic and political forces of convergence (often referred
to as globalization). When the globalization argument (and movement)
became fashionable in the 1980s and 1990s, many of us believed that
globalization would make global business easier. Doing business beyond
national borders, indeed, has become easier, but this does not necessarily
mean that customers want the same products in countries around the
world. For example, many more peoples around the world than ever before
are trying to emphasize cultural and ethnic differences as well as accepting
those differences. Just think about many new countries being born as well
as regional unifi cations taking place at the same time.
Indeed, these global changes we have observed in recent years are
more than extraordinary. As a result, business practitioners are facing
enormous challenges to cope with those changes in an uncertain world.
This book is constitutes a timely compilation of work addressing marketing
in an uncertain world, competition from emerging and reemerging
markets, global sourcing, and meeting old and new global challenges.
Read More Show Less

Product Details

  • BN ID: 2940012210883
  • Publisher: Business Expert Press
  • Publication date: 11/1/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • File size: 3 MB

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)