Emotion and Reason in Consumer Behavior

Emotion and Reason in Consumer Behavior

by Arjun Chaudhuri
     
 

ISBN-10: 075067976X

ISBN-13: 9780750679763

Pub. Date: 01/09/2006

Publisher: Taylor & Francis

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.  See more details below

Overview

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

Product Details

ISBN-13:
9780750679763
Publisher:
Taylor & Francis
Publication date:
01/09/2006
Edition description:
New Edition
Pages:
182
Product dimensions:
6.00(w) x 9.00(h) x 0.56(d)

Table of Contents

Table of Contents: Chapter One: Introduction; Chapter Two: Emotion and Reason; Chapter Three: Attitude Formation; Chapter Four: Involvement; Chapter Five: Theories of Learning; Chapter Six: Personality and the Self; Chapter Seven: Risk; Chapter Eight: Trust and Commitment; Chapter Nine: Value.

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