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Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker.Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.
|Prologue: Three Teapots||3|
|1||Attractive Things Work Better||17|
|2||The Multiple Faces of Emotion and Design||35|
|3||Three Levels of Design: Visceral, Behavioral, and Reflective||63|
|4||Fun and Games||99|
|5||People, Places, and Things||135|
|7||The Future of Robots||195|
|Epilogue: We Are All Designers||213|
|Personal Reflections and Acknowledgments||229|
Posted January 29, 2004
This book is a continuation of Norman's excellent 'The Design of Everyday Things'. Here he discusses how our visceral, behavioral, or reflective reaction to things and processes bear upon their value to us. The book started out strong, but I was disappointed in Norman's digression into robotics:their future as machine emotion is programmed into their creation. I would have preferred more discussion on the emotional impact of things we deal with now; more examples, more challenges to designers of the accouterments of our daily lives. Still and all, Norman is an engaging writer with a childlike fascination for our world.
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Posted January 22, 2011
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