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Donald A. Norman is a cognitive scientist and cofounder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. He is professor of computer science at Northwestern and has served as vice president of Apple Computer's Advanced Technology Group. His many books include The Design of Everyday Things, Things That Make Us Smart and The Invisible Computer. He lives in Northbrook, Illinois. Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book. In The Design of Everyday Things, Norman showed why the products we use should not be confusing, irritating, and frustrating. Emotional Design explains why they must also be attractive, pleasurable, and fun. By the author of "The Design of Everyday Things," this is the first book to make the connection between emotions and how people relate to ordinary objects—from juicers to Jaguars.
|Prologue: Three Teapots||3|
|1||Attractive Things Work Better||17|
|2||The Multiple Faces of Emotion and Design||35|
|3||Three Levels of Design: Visceral, Behavioral, and Reflective||63|
|4||Fun and Games||99|
|5||People, Places, and Things||135|
|7||The Future of Robots||195|
|Epilogue: We Are All Designers||213|
|Personal Reflections and Acknowledgments||229|
Posted January 29, 2004
This book is a continuation of Norman's excellent 'The Design of Everyday Things'. Here he discusses how our visceral, behavioral, or reflective reaction to things and processes bear upon their value to us. The book started out strong, but I was disappointed in Norman's digression into robotics:their future as machine emotion is programmed into their creation. I would have preferred more discussion on the emotional impact of things we deal with now; more examples, more challenges to designers of the accouterments of our daily lives. Still and all, Norman is an engaging writer with a childlike fascination for our world.
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Posted January 22, 2011
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