Emotionomics: Leveraging Emotions for Business Success [NOOK Book]

Overview

I believe that 'emotion' is where it's at'

Tom Peters

For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted...
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Emotionomics: Leveraging Emotions for Business Success

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Overview

I believe that 'emotion' is where it's at'

Tom Peters

For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it.

In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management.

Emotions matter and Emotionomics will help you to step closer to customers and employees, but step ahead of your competitors.

Dan Hill is a recognized authority on the role of emotions in consumer and employee behaviour, and an expert in facial coding as an aid in measuring people's decision-making process for consumer insight testing. He is the founder and president of Sensory Logic - a scientific, research-based consultancy that specializes in gauging and helping to enhance companies' sensory-emotional connection with consumers. Dan is a frequent speaker at business conventions across the globe and the author of Body of Truth: Leveraging What Consumers Can't or Won't Say (John Wiley & Sons 2003).

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Editorial Reviews

From the Publisher
"The large number of examples illustrating the divide between stated and actual response to an ad or product, and the convincing explanations of why some products and ad campaigns worked and some didn't, making Emotionomics a must-read for any marketer wanting a different set of insights into customer behavior." -www.neurosciencemarketing.com 

"Dan Hill's book is a revelation." - Philip Kotler

"Get ready for a wild ride." - Seth Godin

"[C]ompelling conclusions and insight... an artful and skilled discourse on the business of life." - brandchannel.com

"getAbstract recommends Hill's groundbreaking book to executives and managers in all fields, but especially to human resources and marketing professionals." - getAbstract

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Product Details

  • ISBN-13: 9780749457884
  • Publisher: Kogan Page, Ltd.
  • Publication date: 10/3/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 2
  • Pages: 288
  • Sales rank: 894,607
  • File size: 12 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Dan Hill is a recognized authority on the role of emotions in consumer and employee behaviour, and an expert in facial coding as an aid in measuring people's decision-making process for consumer insight testing. He is the founder and president of Sensory Logic - a scientific, research-based consultancy that specializes in gauging and helping to enhance companies' sensory-emotional connection with consumers. Dan is a frequent speaker at business conventions across the globe and the author of Body of Truth: Leveraging What Consumers Can't or Won't Say (John Wiley & Sons 2003).
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Table of Contents

Foreword Sam Simon Simon, Sam

Introduction 1

Pt. 1 Why emotions matter 13

1 The new mental model 15

2 The science of facial coding 37

3 Emotions and motivations 75

Pt. 2 Marketplace applications 97

4 Branding 99

5 Offer design, packaging and usability 129

6 Advertising 157

7 Sales 193

8 Retail service 227

Pt. 3 Workplace applications 255

9 Leadership 257

10 Employee management 289

Afterword 323

References 327

Credits and permissions 337

Index 341

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