Emotionomics: Winning Hearts and Minds

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More About This Book

Product Details

  • ISBN-13: 9781592981823
  • Publisher: Beaver's Pond Press, Incorporated
  • Publication date: 7/28/2007
  • Pages: 313
  • Product dimensions: 7.70 (w) x 9.90 (h) x 0.60 (d)

Table of Contents


Introduction     1
Reader's Guide to Terminology     11
Why Emotions Matter
The New Mental Model     14
The Science of Facial Coding     36
Emotions & Motivations     70
Marketplace Applications
Branding     92
Offer Design, Packaging & Usability     122
Advertising     148
Sales     180
Customer Satisfaction     210
Workplace Applications
Leadership     236
Employee Management     264
Afterword     295
Works Cited     299
Index     305
Credits & Permissions     309
Acknowledgements     311
About the Author     313
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