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Publishers WeeklyForbes staffer Greenburg's first book is a fond look at a successful idol; in fact, the author thanks "Jay-Z for living a life worthy of chronicling." Celebrity enchantment aside, this effort offers little new information. Though it's not for a lack of trying; Greenburg is an enthusiastic researcher but admits to having requests to interview Jay-Z himself declined. Thus, only a few first person interviews-rambling anecdotes at that-have made the cut. Perhaps this obvious omission resulted in Greenburg's unfortunate decision to analyze the mogul's behavior. The chapter devoted to Beyonce reads like a compilation of People magazine articles: "raised a devout Methodist...in an upper-middle-class neighborhood in Houston, Texas." When their six-year relationship was formalized by marriage, Beyonce wore a "$5 million Lorraine Schwartz ring." Perhaps the book's most interesting moment also illustrates Jay-Z's single-minded determination to succeed: after Greenburg met with Jay-Z's "consigliere," John Meneilly, to discuss the book, Jay-Z "repurposed the memoir he'd scuttled in 2003 and released his book before this one went to press."
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