Employee Research: How to Increase Employee Involvement Through Consultation

Employee Research: How to Increase Employee Involvement Through Consultation

by Peter Goudge
     
 

As marketing research in the consumer field has evolved into consumer insight, so this book points the way to the concept of employee insight: a more holistic perspective of employees, the information that they hold and is held about them. It seeks to place the implementation of employee surveys in this broader context for the benefit of business managers

Overview

As marketing research in the consumer field has evolved into consumer insight, so this book points the way to the concept of employee insight: a more holistic perspective of employees, the information that they hold and is held about them. It seeks to place the implementation of employee surveys in this broader context for the benefit of business managers including HR practitioners. In addition it introduces marketing research practitioners to the broader, organizational context in which their skills and expertise can play an influential role. From a perspective of a professional market researcher, Employee Research highlights best practice in the conduct of employee research, both qualitative and quantitative, and also examines interrelationships with customers—placing the use of research in a broader context of communication and consultation.

Product Details

ISBN-13:
9780749445409
Publisher:
Kogan Page, Ltd.
Publication date:
05/28/2006
Series:
Market Research in Practice Series
Pages:
209
Product dimensions:
6.16(w) x 9.22(h) x 0.55(d)

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