Empowering the American Consumer: Corporate Responsiveness and Market Profitability

Empowering the American Consumer: Corporate Responsiveness and Market Profitability

by A. Samli
     
 

ISBN-10: 1567203787

ISBN-13: 9781567203783

Pub. Date: 10/30/2000

Publisher: ABC-CLIO, Incorporated

Far removed from the markets they're meant to serve, insensitive to market needs, inflexible in how they do business, America's oliuopolistic corporations are terrorizing consumers. The result is that the American market system does not work as it should, and indeed, performs far below its potential. Samli argues that the system should not be treated as though it

Overview

Far removed from the markets they're meant to serve, insensitive to market needs, inflexible in how they do business, America's oliuopolistic corporations are terrorizing consumers. The result is that the American market system does not work as it should, and indeed, performs far below its potential. Samli argues that the system should not be treated as though it were sacrosanct. Indeed, it must be made to do more than it is doing to encourage competition and create consumer value—things it neglects, says Samli, because of a mistaken notion that laissez-fairism is working well, and that in today's free economy things are just fine. Not so, and corporations are actually suffering on their bottom lines. By creating true consumer value and by stopping their headlong rush to merge and thereby decrease competition, corporations can achieve their profit goals more easily, and even establish higher ones. The trick is to pay more attention to their customers, to be more responsive to their needs and wishes, and in Samli's words, to turn a kinder and gentler face to the world. His book is a challenging, provocative declaration for policy makers in the public and private sectors, and for academics, an important adjunct to their studies of how business, government, and society interact.

First, says Samli, merger mania must stop. Government must exercise its full power to protect, inform, and educate consumers—and take care that business, unchecked, does not prey upon them. He cites evidence that consumers are not equal, that many are frail and vulnerable, and that in many markets they are simply being ignored. Samli maintains that far from being hostile to business, he sees business as actually working against itself. If business thinks of, and works for, the benefit of the consumer, if it eschews strategies that simply cut costs and contribute to self-enlargement, consumers will become empowered. In fact, Samli calls for more regulation, not less, and for more competition. He also calls for consumers who are better educated, and for the nation to cultivate its resources—human and environmental—in ways that will enhance economic performance, not only for society that depends on corporations, but for corporations themselves that depend on society.

Product Details

ISBN-13:
9781567203783
Publisher:
ABC-CLIO, Incorporated
Publication date:
10/30/2000
Pages:
214
Product dimensions:
6.00(w) x 9.00(h) x 0.63(d)

Table of Contents

Preface

Introduction

Accumulation of Economic Power

The Plight of the American Consumer

Equal Opportunity Consumer

What Complexity Begets Is More Complexity

The Magnificent American Economy

Federalism Versus States' Rights

Regulations for Competition Not of Competition

The Workings of a Mixed Economy

Macro and Micro Growth Strategies

Developing Human Resources Through Learning

The Environment Infrastructure and Consumer Empowerment

Creating Greater Consumer Value

Conclusions and Future Research

Selected Bibliography

Index

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