"In its most intriguing chapter, the book details the "saccharin rebellion" . . . [which] reveals much about ordinary Americans' perceptions of pleasure in a risk-filled world."
-A Nota Bene Selection of The Chronicle Review
"In this cultural history, de la Pena shows how everyone from scientists to food conglomerates to ad agencies to women's magazines have conspired to make Americans believe we can have our sweets and eat them too."
"Absolutely fascinating. . . . This is not a book that scolds you for your gum habit or insists that drinking diet soda will cause you to put on pounds in the long term. Rather, it is a well-written guide to the history and development of a product that permanently changed our meal preparation, our manufacturing system, and our self-perception."