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The only book to connect the everyday world of the 20-something undergraduate consumer with sound sociological analysis of the world of consumption
Enchanting a Disenchanted World, Third Edition examines Disney, malls, cruise lines, Las Vegas, the world wide web, Planet Hollywood, credit cards, and all the other ways we now consume. Thoroughly updated to reflect the recent economic recession and the impact of the internet, bestselling author George Ritzer continues to explore this book’s central thesis: that our society has undergone fundamental change because of the way and the level at which we consume.
This Third Edition demonstrates how we have created new "cathedrals" of consumption (places that enchant us so as to entice us to stay longer and consume more) while continuing to take capitalism to a new level. These places of consumption, whether in our homes, the mall, or cyberspace, are in a constant state of "enchanting the disenchanted," luring us through new spectacles because their rational qualities are both necessary and deadening at the same time.
New and Hallmark Features
"...in this book, you are invited to take a close look at the sometimes radical effect the new means of consumption have had on the way we think and live."
1. A Tour of the New Means of Consumption
2. The Revolution in Consumption and the Larger Society
3. Social Theory and the New Means of Consumption
4. Rationalization, Enchantment, and Disenchantment
5. Reenchantment: Creating Spectacle Through Extravaganzas and Simulations
6. Reenchantment: Creating Spectacle Through Implosion, Time, and Space
7. Landscapes of Consumption
8. The Cathedrals (and Landscapes) of Consumption: Continuity and Change