Enchanting a Disenchanted World: Revolutionizing the Means of Consumption / Edition 2

Enchanting a Disenchanted World: Revolutionizing the Means of Consumption / Edition 2

by George Ritzer
     
 

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ISBN-10: 076198819X

ISBN-13: 9780761988199

Pub. Date: 08/28/2004

Publisher: SAGE Publications

The only book to connect the everyday world of the undergraduate consumer with sound sociological analysis of the world of consumption

Enchanting a Disenchanted World, Third Edition, examines Disney, malls, cruise lines, Las Vegas, the World Wide Web, Planet Hollywood, credit cards, and all the other ways we now consume. Thoroughly updated to reflect the recent

Overview

The only book to connect the everyday world of the undergraduate consumer with sound sociological analysis of the world of consumption

Enchanting a Disenchanted World, Third Edition, examines Disney, malls, cruise lines, Las Vegas, the World Wide Web, Planet Hollywood, credit cards, and all the other ways we now consume. Thoroughly updated to reflect the recent economic recession and the impact of the Internet, this work by best-selling author George Ritzer continues to explore a central thesis: that our society has undergone fundamental change because of the way and the level at which we consume.

This Third Edition demonstrates how we have created new "cathedrals" of consumption (places that enchant us so as to entice us to stay longer and consume more) while continuing to take capitalism to a new level. These places of consumption, whether in our homes, the mall, or cyberspace, are in a constant state of "enchanting the disenchanted," luring us through new spectacles because their rational qualities are both necessary and deadening at the same time.

New and Hallmark Features

Offers a unique analysis of the world of consumption, especially the settings in which consumption takes place

Discusses the recent global economic recession throughout

Offers rich details on consuming in such places as Las Vegas and Disney World, on cruise ships, in Wal-Mart, at McDonald's, and, new to this edition, on the Web

Includes a wide range of theoretical perspectives-Marxian, Weberian, critical theory, postmodern theory-as well as a number of concepts such as hyperconsumption, implosion, simulation, and time and space to show students how sociological theory can be applied toeveryday phenomena

Intended Audience

Enchanting in a Disenchanted World, Third Edition, brings life to a wide range of undergraduate and graduate courses, including Introductory Sociology, Social Problems, Sociological Theory, Economic Sociology, Sociology of Culture, and Sociology of Consumption.

Product Details

ISBN-13:
9780761988199
Publisher:
SAGE Publications
Publication date:
08/28/2004
Edition description:
Second Edition
Pages:
280
Product dimensions:
6.00(w) x 9.00(h) x (d)

Table of Contents

Preface xi

1 A Tour of the New Means of Consumption 1

Disney's World 2

The New Means of Consumption 6

Cathedrals of Consumption 7

Overview of the Cathedrals of Consumption 9

Franchises and Fast-Food Restaurants 9

Chain Stores 10

Shopping Malls 10

Electronic Shopping Centers 12

Discounters 14

Superstores 15

Cruise Ships 16

Casino-Hotels 17

Entertainment Aimed at Adults 18

Eatertainment 19

Other Means of Consumption 20

Conclusion 22

2 The Revolution in Consumption and the Larger Society 23

Why Did the Revolution Occur? 24

The Economy 25

The Youth Market 26

Technological Change 27

New Facilitating Means 28

Changes in How Much We Consume 30

The Role of the Cathedrals of Consumption 33

Changes in the Way We Consume 35

One-Stop Shopping 35

Destinations 35

Do-It-Yourself and the Rise of the Prosumer 36

Altered Social Relations 36

Changes in the Way Others Consume 37

A Growing International Presence 40

Pilgrimages to America 43

Critics of the Trend 43

Conclusion 45

3 Social Theory and the New Means of Consumption 47

Marxian Theory and the Means of Consumption 49

Exploiting and Controlling the Consumer 51

Weberian Theory and Enchantment, Rationalization, and Disenchantment 54

Rationalization 55

Authority Structures 55

Bureaucracy 56

Capitalism 57

Disenchantment 58

Enchantment 59

The Romantic Ethic 59

The Parisian Arcade 61

The French Department Store 66

Postmodern Social Theory and Reenchantment 67

Conclusion 71

4 Rationalization, Enchantment, and Disenchantment 73

The Rationalization of the New Means of Consumption 74

Efficiency 74

For the Customer 74

For the Organization75

Calculability 77

Predictability 80

Control Through the Substitution of Nonhuman for Human Technology 82

Irrationality of Rationality 86

Linking Rationalization to Disenchantment 89

Rationalization as Enchantment 92

Conclusion 94

5 Reenchantment: Creating Spectacle Through Extravaganzas and Simulations 95

Spectacle 96

Extravaganzas 98

Creating Spectacles With Simulations 103

The Age of Simulation 103

Simulated People 105

Simulations and the New Means of Consumption 106

Theming 111

"Authentic Simulations" 112

Simulated Communities 114

Conclusion 115

6 Reenchantment: Creating Spectacle Through Implosion, Time, and Space 117

Implosion 118

Implosion in the Means of Consumption 120

Shopping and Fun 120

Gambling and Shopping 122

Touring and Consuming 122

Fast-Food Restaurants, Convenience Stores, and Superstores 123

Mails 124

Athletic Stadiums 125

Educational Settings 126

Mausoleums 127

Cities and Small Towns 128

Real and Fake 128

Time and Space 129

Space: Implosion Into the Home 130

Time: The Implosion of Times Available for Consumption 134

Time: Implosion of Past, Present, and Future Earnings 137

Time as Spectacle 139

Speed 139

Spectacular Use of Time 140

Exrraordinary Spaces 142

Manipulating Spatial Constraints 143

Seeming to Be Everywhere 144

A Sense of Enormous Space 145

Conclusion 150

7 Landscapes of Consumption 151

On Social Geography and Landscapes 155

Landscapes of Consumption 159

The Changing Nature of the Landscapes of Consumption 160

Seemingly Minor Changes in a Landscape of Consumption: Milan, Italy 160

New (but Threatened) Landscapes of Consumption: Easton Town Center, Ohio; Dubai, United Arab Emirates; Cotai Strip, Macau, China 165

A Landscape of Consumption in Decline: Pigeon Forge, Tennessee 176

Conclusion 185

8 The Cathedrals (and Landscapes) of Consumption: Continuity and Change 187

Options for the American Economy 193

From Cathedrals to Dinosaurs (In No Time at All) 195

The Not So Creative Destruction of Still-Born Cathedrals of Consumption 202

A Worst-Case Scenario: The Death of at Least Some of The Cathedrals of Consumption 203

Glimpsing The Future-of Spectacles 205

Notes 213

Index 245

About the Author 255

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