Encouraging the Heart: A Leader's Guide to Rewarding and Recognizing Others

Encouraging the Heart: A Leader's Guide to Rewarding and Recognizing Others

3.7 3
by James M. Kouzes, Barry Z. Posner

All too often, simple acts of human kindness are often overlooked and under utilized by people in leadership roles. Advising mutual respect and recognition of accomplishments, Encouraging the Heart shows us how true leaders encourage and motivate those they work with by helping them find their voice and making them feel like heroes. Recognized experts in the field


All too often, simple acts of human kindness are often overlooked and under utilized by people in leadership roles. Advising mutual respect and recognition of accomplishments, Encouraging the Heart shows us how true leaders encourage and motivate those they work with by helping them find their voice and making them feel like heroes. Recognized experts in the field of leadership, authors James Kouzes and Barry Posner show us that, through love, leaders can encourage, and indeed allow those around them to be their very best. Both practical and inspirational, Encouraging the Heart gives readers a thoughtful approach to motivating individuals within an organizational structure.
Read Chapter 3 or Chapter 12, or see The Encouragement Index.

Editorial Reviews

From the Publisher
"Beyond the terrific stories and examples, Encouraging the Heart is a wonderful tool for creating a workforce that cares. In today's economy of job-hopping and nanosecond loyalty, can anything be more valuable?" (Patrick Lencioni, author, The Five Temptations of a CEO, and president, The Table Group)

"Kouzes and Posner have done it again. Encouraging the Heart is an insightful, easy-to-read book that shows modern leaders how to foster pride, courage, hope, ownership, and achievement. It's a wonderful mix of research findings and practical observations drawn from the authors' extensive experience with leaders." (William C. Byham, Ph.D., president and CEO, Development Dimensions International)

The team that produced argues that money is not the only, or even the best, way to motivate people. They maintain that people will aspire to higher standards of performance when they are genuinely appreciated for their dedication and publicly recognized for their achievements. They offer a set of principles, practices, and examples. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

Publication date:
J-B Leadership Challenge: Kouzes/Posner Series , #1
Edition description:
1 ED
Product dimensions:
5.73(w) x 8.54(h) x 0.91(d)

Read an Excerpt

150 Ways to Encourage the Heart

Encouragement comes wrapped in packages of all kinds. We've seen it done in quiet ways with a thank-you, a story, and a smile; and we've been part of grand Academy Awards-style productions. Your imagination is the only limit.

This chapter gives some ideas to get you started. Most are collected examples of what we've observed and what others have contributed to us. Use what we list here as a way of stimulating your creativity. Adapt the ideas to your situation; combine them or use them singularly.

We've categorized the ideas under the seven essentials so you can focus your attention on those areas you most feel in need of working on. But as you see, many of these actions include elements of more than one essential.

Most important, have fun with this. These activities are designed to facilitate your learning, and learning to do a better job of encouraging the heart should be a joyous process.


1. Take time to clarify the values or "operating principles" that are important for you and your team to live by. Write down your answer to this question: "What are the values that I believe should guide my daily decisions and actions, and those of the people with whom I work and interact?" We sometimes refer to this as the "credo memo" exercise. It's like a note you send to your colleagues before you take off for an extended sabbatical, telling them that while you're not around these are the principles you want them to use to govern their actions and decisions.

2. Ask your associates-those with whom you work regularly-to do the same exercise.

3. Keep current. If you've already done the exercise in item one, get out the piece of paper on which you wrote your values and ask yourself, "To what extent do these still represent the values that I believe should guide our daily decisions and actions? Is there anything I want to add? Anything I want to delete? Any priorities I want to change?"

4. Post your values statement conspicuously where you know you'll be reminded of your principles regularly. Put a copy in your wallet. Put one in your planner. Put it on your bulletin board over your desk and on your computer as a yellow sticky. Martin Luther actually nailed his beliefs on the cathedral door centuries back, and it started quite a movement! Why not you?

5. Make the topic of one of your next team meetings "Our Values." Ask everyone to state aloud what they believe in. Listen and observe. What are the values that everyone seems to share in common? What values seem to be unique to some individuals? Are there any major values conflicts? Talk about how you can honor individual values and yet as a team have common values that govern your collective behavior. Post collective values in visible places all around your workplace common areas.

6. If your organization has a corporate creed, or some kind of published statement of values, then set yours, your team's, and the organization's values credos side by side. To what extent are they compatible? To what extent are there some conflicts? How good a fit is there between organizational and personal values? What needs to be changed? What needs recommitment?

7. Every time you start a new project, make sure that SMART goals (specific, measurable, attainable, results-oriented, and time-bounded) are set. It's best if people set their own, but prescribed goals are better than no goals. Make these goals visible and accessible to everyone working on the team.

8. Make sure people get regular, specific feedback. Remember what we learned from the research: the combination of feedback plus goals is encouraging in and of itself. When people know where they're headed and how far they've gotten, they feel better, are physically healthier, and achieve higher levels of performance. So make sure that people get feedback on their progress toward goals regularly. It might come from you: "Hey, we've reached a project milestone. Well done. Let's celebrate!"

9. Better yet, create ways for people to monitor themselves so they know how much progress they've made. The software we're using to write this book enables us at any instant to compute how many pages, words, paragraphs, lines, and characters we've written. We know what our contract asks for in the number of pages, and we know the deadlines. We're completely self-monitoring. That sure feels better than getting bugged by the editor every day, asking, "What progress are you making? How are you doing?"

10. The next time-and every time-you recognize an individual or a group for doing the right thing or doing things right, make sure to announce the standard. Announce it at the beginning, and repeat it at the end. Say something like, "One of the things we stand for around here is knock-your-socks-off service to our customers. Just yesterday, Bev did something to exemplify that value. Let me tell you about it.... And remember, just as Bev did, let's knock their socks off every time!"

11. If your company gives bonuses, start looking for ways to link some portion of the bonus to how people are meeting or exceeding the cherished values of the organization. When it's time to hand out the checks, attach a short note mentioning the actions that exemplified the values. At one company we've worked with, 33 percent of the bonus- eligible managers' incentive is directly linked to the extent to which they've lived out the values. Their ratings come from their direct reports. Now, that's putting your money where your mouth is.

12. Take a class or read a book on how to set goals.

13. Take a class or read a book on how to give performance feedback.

14. Participate in a retreat, the purpose of which is to explore meaning and purpose in life and work.

15. Think of someone you admire who exemplifies living a principle-centered life. Interview that person. Find out how they discovered their own values.

16. Invent or select some symbolic ways of visibly marking people's progress, as the scouts and the military do. Pins, ribbons, badges, patches, medals, certificates, etc., that signify "You made it to the next level" send meaningful messages to the receivers and their friends, families, and colleagues.

17. Watch Eyes on the Prize, the film on the civil rights movement, the next time it's on TV, or rent it at the video store. It's a compelling story of the power of purpose and the dedication people make to realizing a dream.

18. Keep your eyes on the prize!


19. Remember the principle of the self-fulfilling prophecy: people tend to act consistently with your expectations of them. The Pygmalion effect also applies to you, so be positive and optimistic about your own ability to lead, as well as about the achievements of the people around you. How? Surround yourself with positive people who can remind you of your strengths and abilities.

20. Practice smiling. This is not a joke. Smiling and laughing release naturally occurring chemicals in our bodies that fight off depression and uplift our moods. Try it.

21. Ask yourself this question: "Do I honestly believe everyone on my team can achieve the goals we've set and live by the values we've agreed upon?" If your answer is yes, make sure that you communicate this to them verbally and nonverbally. If your answer is no, figure out what you can do to change your answer to yes. What changes have to be made, in you and in them, for that to happen? Make them. You can do it.

22. The next time you talk to one of your constituents about a difficulty she's having with a project, make sure that sometime during the conversation you say, "I know you can do it," or words to that effect. And you better mean it.

23. Assign people to important tasks that aren't part of their defined job. Let them know you have assigned them these unusual jobs because you have strong belief in them-that you believe they have the capacity to excel at it. Make a binding commitment to supply them the training, resources, authority, and coaching they need to be successful.

24. Like Don Bennett's daughter (Chapter Five), the next time someone is struggling to succeed, find a way to walk beside him for the most difficult part of the climb, telling him, "Come on, you can do it. I know you can do it. You're the best in the world."

25. Practice envisioning. Right now, picture a sunset at the beach, the waves washing against the shore. Picture a gently flowing stream in the middle of a cool forest on a warm day. Picture a meadow of yellow wildflowers in full bloom in springtime. Picture a hundred-foot waterfall rushing to a valley floor in early spring as the snow melts. Can you imagine these scenes? Do you get a picture in your mind's eye? Of course you do. Sit down with another person and describe these scenes to each other in all their rich color and texture. The ability to create mental images and clearly communicate them to others is a critical leadership skill.

26. Apply this same visualizing ability to imagine scenes in your mind's eye of what you want to accomplish as a leader. Picture yourself and your team reaching the summit of your aspirations, whatever that might be currently. Describe the scene to others in great detail just as you described the sunset at the beach in the previous item. Get others to join you. Create a richly textured image of your future, and see it, smell it, taste it, hear it, touch it. Make it as real as possible. The better you are at doing this, the more likely your group will reach higher levels of performance. It's no fantasy.

27. Buy a few inspirational posters and put them on the walls of your facility. If you don't like the ones in the catalogues, then find posters of images that symbolize the spirit you'd like to promote in your workplace. Through these or other means, find some way to make your positive expectations visible.

28. Walk around your facility and examine the images that are on the walls. Are they images that communicate positive messages or negative ones? Analyze your company's annual report, your own and your executive's speeches, the company newsletter, and other forms of corporate communication. Are the messages positive or negative? Do whatever you can to change the images to positive ones. Remember what historian Fred Polak said (in Chapter Five) about the rise and fall of cultures. When images are positive, cultures and organizations are in ascendance.

29. The next time you are involved in coaching or training people in acquiring new knowledge or a new skill, make sure you say out loud that you know this skill is something that can be acquired. Tell them they can learn it. Even if you think this is obvious, say it out loud anyway. It's important to send the message to your learners. Of course, you've got to believe it yourself, so if in reality you don't think a particular skill can be learned and that it's innate instead, then please do everyone a favor and don't accept an assignment to teach it.

30. It's often said that the real way to tell if someone is a leader is by how many constituents become leaders themselves. Who in your organization has this kind of reputation? Who has a reputation for inspiring, uplifting, and developing esteem in others? Ask around if you don't know. Observe what these individuals do by asking to shadow them for a couple days. Ask them for pointers on how they do what they do well.

31. Read the children's story The Little Engine That Could to your child or someone else's child. Ask the child about something she thought she couldn't do but did. What was that like? What helped the turnaround? Apply your insights to your organization.

32. Read George Bernard Shaw's Pygmalion. This is the classic novel on the power of positive expectations. Or rent and watch the video of My Fair Lady. The film version of Shaw's novel, it portrays the power of belief in self. Watch how Eliza Doolittle evolves through a growing sense that she can learn.

33. Learn how to meditate. Practice it daily. Get in touch.

34. Listen to a tape on mental imagery and mental rehearsal. Practice it daily. (Caution: this is one kind of tape you don't want to listen to in your car.)

35. Visit your local library and rent a video or CD of Martin Luther King's "I Have a Dream" speech delivered at the Lincoln Memorial in Washington, D.C., in 1963. Listen to it for the word pictures he paints. You'll be able to see what he says. Now try to add word pictures to your own speeches.


36. Leave your desk for fifteen minutes every day, solely for the purpose of learning more about each of your key constituents. Who are they? What are their needs and aspirations? What do they need to find greater joy in their work? How do they like to be rewarded?

37. When you're out there caring by wandering around (CBWA), take along a pocket notebook to record the things people are doing right and the right things people are doing. Make sure to record not only the names but also the details about setting, people involved, how the act is special, and how it fits with the standards you're trying to reinforce. Use this later when telling your recognition stories.

38. Make note, also, of the kinds of "gifts" or recognition people appreciate (or don't appreciate). Remember, for some people, all that glitters is not gold!

39. Start a file of recognition ideas on your computer or in a journal that you can carry in your briefcase, purse, or pocket. Record in it ideas that come to you for recognizing and rewarding individual contributions and for celebrating team accomplishments. Keep your eyes and ears open for those moments we all encounter when we experience or witness particularly effective events of this sort. You might also pick up some ideas from television dramas, movies, or books. A journal where you can jot down these ideas becomes a tool for remembering good ideas and also for focusing your search for new ways to encourage the heart.

40. Don't wait for a ceremony as a reason to recognize someone. If you notice something that deserves immediate recognition, go up and say something like, "I was just noticing how you handled that customer complaint. The way you listened actively and responded was a real model of what we're looking for. What you've done is an example to everyone. Thank you." If you happen to be carrying around a few extra coupons for a free drink at the local coffee or juice shop, here's an opportunity to give one out.

41. Get a small annual calendar with space to write the birthdays of your key constituents. Also write in it the anniversary dates of their joining the organization. Send a note or drop by for a visit on those dates.

42. Walk in another's shoes for a while. Volunteer to do someone's job. Roll up your shirtsleeves and jump in. People appreciate your efforts, and you gain a better understanding of what your colleagues do.

43. Wander around your workplace for the express purpose of finding someone in the act of doing something that exemplifies your organization's standards. Give that person recognition on the spot.

44. Make a short list of those people who are performing their work above stated expectations. Pay particular attention to those who best embody the team's values and priorities. Then jot down at least three ways to single out these people and praise or reward them over the next couple of weeks. Don't wait too long to put your plans into action.

45. Imagine that someone has followed you around with a video camera and filmed your daily wanderings. Now imagine that you are watching the video. What behavioral signals are you sending? Are they ones that communicate that you're looking for people doing things right and doing the right things? Or do they announce that the sheriff's in town? What specific behaviors can you adopt that communicate I'm here to find all the positive examples I can?

46. Make a list from memory of the objects that each of your key constituents has in her workspace. Once you've done this, go pay a visit to see how accurate your memory is. Now go spend time with the people whose workspaces you couldn't recall-in their space.

47. If you're a virtual company and don't have the opportunity to visit everyone you work with, ask people to describe to you in detail their workspace. Ask them probing questions about what's on their desk, what's on the walls, etc. Tell them you're trying to get a feel for their space in the same way that you do with the people down the hall whose space you actually do see.

48. Right now, pay attention to your breathing. What do you notice? Write it down. Your ability to attend to the most common and immediate elements of your daily life helps you be more attuned to what is going on around you.

49. Right now, pay attention to your heartbeat. What do you notice? Write it down.

50. Right now, pay attention to the sounds in your immediate space. What do you notice? Write it down.

51. Next time you go to the movies, stay for the credits. Pay attention to how the makers of the film manage to recognize virtually everyone who took part. Can you do that with everyone who works on the "movie" you're making right now? If not, invent a way to make sure that you can capture the names and contributions of everyone. Think about the end of your movie, and watch the credits roll.

52. The next time you watch an awards ceremony like the Oscars, pay particular attention to which acceptance speeches you like and which you don't like, and why. Incorporate the best of these ideas into acts of recognition that you carry out.

53. The next time you listen to someone talk about himself, his work, and what's important, listen with your "eyes and heart," not just your ears and brain. What do you notice in listening with eyes and heart that you don't in listening with ears and brain?

54. For the next lunch hour, hang out at the table with your team. At our company's Palo Alto office, Friday is pizza-for-lunch day. The company buys, and we all sit around and chat about "stuff." There's no agenda. We just get to know each other and talk about whatever's on our minds.

55. At your next team meeting, disclose something about yourself that others don't know. We're not talking deep dark secrets here, just something that enables others to get to know you a little better: the number of brothers and sisters you have, what it was like growing up in your house, your first memory of working in the organization, your favorite screw-up of all time, anything that makes you more open to others. Encourage the same in them. Remember, openness leads to trust, and trust is essential to your personal credibility. Try practicing more openness.

56. Ask your colleagues for feedback about your performance, particularly about how you are doing in encouraging the heart. The ground rules are that you can only ask questions for clarification and that you can only respond by saying thank you.


57. Think back on a time when someone encouraged your heart meaningfully and memorably. What did she do to make it special for you? How did she personalize it for you? Make note of the lessons you learned, and apply them.

58. Tell people in your organization your own "most meaningful recognition story." Ask them to tell theirs. What are the common lessons?

59. Talk with friends outside of work. Ask them to tell you stories about receiving recognition that particularly moved or affected them. Sometimes, great ideas can come out of such talks because you can share the inner experience of how people are affected by having their efforts acknowledged.

60. The next time you give a speech on behalf of your organization and you have to wear a name tag, wear the name of someone in your organization other than yours. (Maj. Gen. John Stanford did that once when he gave a speech at Santa Clara University. He wanted to communicate how important his aide-de-camp was to him, so he wore that person's name tag.) Notice how it feels to do this. How might it feel to be the other person, knowing that you're wearing his name tag?

61. At the end of one of your speeches, say something like, "My colleagues at Challenge, Inc., couldn't be with me today. I sure hope I represented them well."

62. As they now do at many airlines, give your customers, vendors, and other employees coupons to award to people who do something exceptional. Make it possible for these coupons to be redeemed for some kind of prize.

63. Make every effort to personalize every recognition event so that the man or woman receiving it feels uniquely appreciated. For the avid bicyclist in your office, for instance, recognize them with a small plastic model of a bike for the desktop; attach a note that says, "For a quick spin around the block when you're working late."

64.Try doing what Carl English did (in Chapter Seven): write a thank-you note to a loved one of the person in your organization who has done something special.

65.Send champagne or sparkling cider and flowers to the family of your next Super Person of the Month.

66. Invite the recipient's family to attend a special-recognition ceremony.

67. Every time you plan an act of recognition, ask yourself, "What can I do to make sure this is special, dramatic, and unique for this person? How can I do the equivalent of putting a motorized flag on the machine, or a part in the freezer, or a letter addressed to the associate's son?"

68. Every time you plan a recognition ceremony and expect to present some kind of gift, ask yourself, "Is this something the individual would appreciate?"

69. Create symbols for certain kinds of recognition in your organization. We use the zebra. It's just amazing how many zebra T-shirts, zebra cups, zebra mugs, zebra pencils, zebra pins, zebra cards, and zebra what-have-you there are! Be creative devising your rewards; have some fun with them.



of fruit?


145. Make sure that others know about your own efforts to model encouragement. Tell people stories about how you tried and succeeded, or tried and failed. Share the lessons you've learned.

Oh, and here's one more for you!

What People are saying about this

From the Publisher
"Beyond the terrific stories and examples, Encouraging the Heart is a wonderful tool for creating a workforce that cares. In today's economy of job-hopping and nanosecond loyalty, can anything be more valuable?"
— Patrick Lencioni, author, The Five Dysfunctions of a Team, and president, The Table Group

"Kouzes and Posner have done it again. Encouraging the Heart is an insightful, easy-to-read book that shows modern leaders how to foster pride, courage, hope, ownership, and achievement. It's a wonderful mix of research findings and practical observations drawn from the authors' extensive experience with leaders."
— William C. Byham, Ph.D., president and CEO, Development Dimensions International

Meet the Author

JAMES M. KOUZES is chairman of the Tom Peters Group/Learning Systems, which makes leadership work through practical, performance-oriented learning programs, including the Leadership Challenge Workshop and Leadership Is Everyone's Business. In 1993 the Wall Street Journal cited him as one of the twelve most requested "nonuniversity executive-education providers" to U.S. companies. BARRY Z. POSNER, Ph.D, is dean of the Leavey School of Business, Santa Clara University, and professor of organizational behavior. He has received several outstanding teaching and leadership awards, has published more than eighty research and practitioner-oriented articles, and currently is on the editorial review boards for the Journal of Management Education, the Journal of Management Inquiry, and the Journal of Business Ethics. He also serves on the board of directors for Public Allies-Silicon Valley and for the Center for Excellence in Nonprofits.

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Encouraging the Heart: A Leader's Guide to Rewarding and Recognizing Others 3.7 out of 5 based on 0 ratings. 3 reviews.
Guest More than 1 year ago
I felt that this book by Kouzes and Posner presented wonderful ideas for leaders. It seemed more directed towards managers of organizations than leaders in general. I was very impressed with the seven essential steps that were offered. It opened up a whole new avenue for putting your heart into a job. I do feel that this book could have been titled, '150 Ways to Encourage the Heart.' This book seemed completely repetitive in the last chapter and could have cut down the 11 chapters before it. However this book did offer wonderful ideas for caring leaders and I would recommend it.
Guest More than 1 year ago
Encouraging the Heart¿s greatest asset is the stories of regular managers and leaders who employ various means to reward and encourage their subordinates. In the beginning of the book, these stories aid in clarifying the authors¿ many ideas on how to effectively reward others, however in section two, the Seven Essentials section, the stories become too numerous to maintain their effectiveness. I found it difficult to digest the authors¿ suggestions, mostly because the stories blurred together after a few chapters. The book was also slightly contradictory, and this led to further confusion. In one chapter, the authors state that one does not need psychotherapy in order to enact the caring techniques in the book; however, in the very next chapter they claim that in order to find one¿s voice, that person must ¿enter dark, inner territory.¿ The book also speaks of progressing beyond mimicking the techniques of great speakers in order to discover your true style, yet one of the suggestions given in the final list tells the reader to listen to a tape of a children¿s story and practice reading the story the same way the professional does. While Encouraging the Heart offers some valuable suggestions for rewarding and encouraging others, its overuse of story-telling and contradictory nature nurtures confusion.
Guest More than 1 year ago
Tremendous guide for analyzing and evaluating our personal attitudes, behaviors, and practices that we display in both our personal and professional lives. Encouraging the Heart offers a fresh perspective that embraces the heart of leadership. It is motivational and inspirational yet goes beyond the 'pep rally fluff' by providing real life applications of what it really means to motivate, influence and lead others.