Encyclopedia of Corporate Names Worldwide

Encyclopedia of Corporate Names Worldwide

by Adrian Room
     
 

View All Available Formats & Editions

This book gives the stories behind, or origins of, more than 3,500 commercial names. Many of them are American or British but a number originate in countries such as France, Germany, Italy and Japan.

From A & C Black (publishers) to Zyklon (insecticide), entries cover two types of subjects: company names and the names of products and services. The companies

…  See more details below

Overview

This book gives the stories behind, or origins of, more than 3,500 commercial names. Many of them are American or British but a number originate in countries such as France, Germany, Italy and Japan.

From A & C Black (publishers) to Zyklon (insecticide), entries cover two types of subjects: company names and the names of products and services. The companies have names derived from their founders or benefactors, such as Dell computers and Lamborghini automobiles; or from placenames, such as Land O'Lakes dairy products and Halex table tennis balls; or from a "story," such as Ratrac snow tractors or Hang Ten surfwear. The entries for product names explain the origin of brand names, like Dannon yogurt and Laservision video system; trademarks, such as Harp beer and Holeproof hosiery; patented products like Demerol; and hard-to-categorize commercial names like the Dancercize program.

Editorial Reviews

Booklist
extensive coverage...extremely useful
C&RL News
gives the origin and etymology of 3,500 names of corporations and products
Reference & User Services Quarterly
"well-made...a necessity""

Product Details

ISBN-13:
9780786412877
Publisher:
McFarland & Company, Incorporated Publishers
Publication date:
10/11/2002
Pages:
591
Product dimensions:
10.00(w) x 7.00(h) x 1.50(d)

Meet the Author

The late Adrian Room was a noted toponymist and onomastician. The author of more than 50 reference books about words and names, he lived in Stamford, Lincolnshire, England.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >