Encyclopedia of Corporate Names Worldwide

Encyclopedia of Corporate Names Worldwide

by Adrian Room
     
 

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This book gives the stories behind, or origins of, more than 3,500 commercial names. Many of them are American or British but a number originate in countries such as France, Germany, Italy and Japan.

From A & C Black (publishers) to Zyklon (insecticide), entries cover two types of subjects: company names and the names of products and services. The companies

Overview

This book gives the stories behind, or origins of, more than 3,500 commercial names. Many of them are American or British but a number originate in countries such as France, Germany, Italy and Japan.

From A & C Black (publishers) to Zyklon (insecticide), entries cover two types of subjects: company names and the names of products and services. The companies have names derived from their founders or benefactors, such as Dell computers and Lamborghini automobiles; or from placenames, such as Land O'Lakes dairy products and Halex table tennis balls; or from a "story," such as Ratrac snow tractors or Hang Ten surfwear. The entries for product names explain the origin of brand names, like Dannon yogurt and Laservision video system; trademarks, such as Harp beer and Holeproof hosiery; patented products like Demerol; and hard-to-categorize commercial names like the Dancercize program.

Editorial Reviews

Booklist
extensive coverage...extremely useful
C&RL News
gives the origin and etymology of 3,500 names of corporations and products
Reference & User Services Quarterly
"well-made...a necessity""

Product Details

ISBN-13:
9780786412877
Publisher:
McFarland & Company, Incorporated Publishers
Publication date:
10/11/2002
Pages:
591
Product dimensions:
10.00(w) x 7.00(h) x 1.50(d)

Meet the Author

The late Adrian Room was a noted toponymist and onomastician. The author of more than 50 reference books about words and names, he lived in Stamford, Lincolnshire, England.

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