Encyclopedia of Political Communication

Encyclopedia of Political Communication

by Lynda Lee Kaid
     
 

ISBN-10: 1412917999

ISBN-13: 9781412917995

Pub. Date: 12/21/2007

Publisher: SAGE Publications

The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political

Overview

The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages, how the general public and voters in democratic systems respond to political messages, and the effects of all types of media and message types.

Product Details

ISBN-13:
9781412917995
Publisher:
SAGE Publications
Publication date:
12/21/2007
Pages:
1104
Product dimensions:
8.50(w) x 11.00(h) x (d)

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