Encyclopedia of Political Communication

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Overview

The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages, how the general public and voters in democratic systems respond to political messages, and the effects of all types of media and message types.

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Editorial Reviews

Library Journal

Expanding the scope of their previous works, The SAGE Handbook of Political Advertising(2006) and Political Advertising in Western Democracies(1994), Kaid (telecommunications, Univ. of Florida) and Holtz-Bacha (chair, political communication division, International Communication Assn.) have assembled contributions from dozens of academics from around the globe for this timely two-volume text exploring, in nearly 600 entries, the intersection of politics and media. Although it is international in scope, the encyclopedia's primary focus is the United States and, to a lesser extent, Europe. Each volume opens with an A-to-Z list of entries, followed by a listing of entries arranged by subject, closely mirroring the relevant listings found in the Library of Congress Subject Headings. Lucid and unbiased, the entries offer biographies of notable leaders (e.g., Zhelyu Zhelev of Bulgaria) and scholars and examine numerous theories, groups and organizations, key events, media outlets (e.g., the blogosphere), legal instruments, government institutions, and influential books and films critical to understanding of this complex, interdisciplinary field. While a comprehensive examination of every relevant topic in this discipline would be impossible in just two volumes, the editors come close to delivering just that.
—Daniel Sifton

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Product Details

  • ISBN-13: 9781412917995
  • Publisher: SAGE Publications
  • Publication date: 12/21/2007
  • Pages: 1104
  • Product dimensions: 9.50 (w) x 12.30 (h) x 4.50 (d)

Meet the Author

Lynda Lee Kaid (Ph.D., M.S., B.A., Southern Illinois University) is Professor of Telecommunications and Senior Associate Dean of the College of Journalism and Communications at the University of Florida. She previously served as the Director of the Political Communication Center and supervised the Political Commercial Archive at the University of Oklahoma. Her research specialties include political advertising and news coverage of political events. A Fulbright Scholar, she has also done work on political television in several Western European countries. She is the author/editor of 14 books, including the Handbook of Political Communication Research, Videostyle in Presidential Campaigns, The Electronic Election, New Perspectives on Political Advertising, Mediated Politics in Two Cultures, Political Advertising in Western Democracies (SAGE, 1995), and Political Campaign Communication: A Bibliography and Guide to the Literature. She has received over $1 million in external grant funds for her research efforts, including support from the U. S. Department of Commerce, the U.S. Department of Education, the National Endowment for the Humanities, and the National Science Foundation. She is a former chair of the Political Communication Divisions of ICA and NCA and has also served in leadership roles the American Political Science Association and the Association for Education in Journalism and Mass Communication.

Christina Holtz-Bacha (Ph.D.) is the current chair of ICA’s Political Communication Division. In addition to her position at the University of Mainz (where she has taught since 1995), she has held positions at the University of Munich, the University of Bochum, the University of Minnesota—Minneapolis, and was a Fellow at the Shorenstein Center/John F. Kennedy School of Government at Harvard University in 1999. She is co-editor of the German journal Publizistik and sits on the editorial boards of Journal of Communication, Journal of Political Marketing; and European Journal of Communication.She is co-editor with Lynda Lee Kaid of Political Advertising in Western Democracies (SAGE, 1995).

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