Encyclopedia of Presidential Campaigns, Slogans, Issues, and Platforms

Encyclopedia of Presidential Campaigns, Slogans, Issues, and Platforms

by Robert North Roberts, Scott John Hammond, Scott Hammond
     
 

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I Like Ike. 54-40 or Fight. A Chicken in Every Pot. We are all familiar with these phrases, but did you know they began as presidential campaign slogans? Every presidential candidate must get his or her message out to the voters—but how is it done, and what exactly is the message? Roberts and Hammond collect the many messages and discuss the speeches, buttons,

Overview

I Like Ike. 54-40 or Fight. A Chicken in Every Pot. We are all familiar with these phrases, but did you know they began as presidential campaign slogans? Every presidential candidate must get his or her message out to the voters—but how is it done, and what exactly is the message? Roberts and Hammond collect the many messages and discuss the speeches, buttons, television advertisements, and other means presidential hopefuls have used to get their election platforms across to—and memorized by—a huge voting public.

The second half, organized in A-to-Z entries, focuses on important figures, slogans, events, and ideas that gave each campaign its unique flavor. Over 100 illustrations complement the entries, and a detailed timeline provides a handy point of reference for users. The work is thoroughly cross-referenced, and full bibliographic details are provided.

Editorial Reviews

School Library Journal
Gr 10 Up-Part one of this resource contains overviews of each campaign from 1788 to 2000. These essays will give students insight into the moods, platforms, and behind-the-scenes activities of leaders during these periods. Following this section are alphabetical entries covering significant individuals, candidates, issues, slogans, and terms from abortion to "You Never Had It So Good." These clearly written articles range in length from a paragraph to several pages. Unfortunately, occasional see references lead to dead ends. A six-page chronology begins the work, and the appendix briefly outlines the party planks since 1840 under such topics as "Economic Policies," "Foreign Affairs," and "Civil Rights and Liberties." Many of the black-and-white photographs and reproductions are either dark or lacking in contrast. The selected bibliography is fairly extensive. A handy title to own in an election year.-Karen Sutherland, Bartlett Public Library, IL Copyright 2004 Reed Business Information.

Product Details

ISBN-13:
9780313319730
Publisher:
ABC-CLIO, Incorporated
Publication date:
03/30/2004
Pages:
432
Product dimensions:
7.10(w) x 10.00(h) x 1.30(d)
Age Range:
14 Years

Meet the Author

ROBERT NORTH ROBERTS is Professor of Political Science at James Madison University.

SCOTT JOHN HAMMOND is Associate Professor of Political Science at James Madison University.

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