Encyclopedia of Public Relations

Overview

When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global ...

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Overview

When initially published in 2005, the two-volume Encyclopedia of Public Relations was the first and most authoritative compilation of the subject. It remains the sole reference source for any library serving patrons in business, communication, and journalism as it explores the evolution of the field with examples describing the events, changing practices, and key figures who developed and expanded the profession. Reader’s Guide topics include Crisis Communications & Management, Cyberspace, Ethics, Global Public Relations, Groups, History, Jargon, Management, Media, News, Organizations, Relations, Reports, Research, and Theories & Models. Led by renowned editor Robert L. Heath, with advisory editors and contributors from around the world, the set is designed to reach a wide array of student readers who will go on to serve as opinion leaders for improving the image and ethics of the practice.

The Second Edition continues to explore key challenges facing the profession, such as earning the trust and respect of critics and the general public. Much greater emphasis and space will be placed on a theme that was just emerging when the First Edition appeared: the Internet and social media as public relations tools. International coverage and representation has been greatly expanded, as well. Finally, biographies (which are now widely available on the Web) have been deleted to give room to areas of enhanced coverage, and biographical material are included where appropriate within the context of topical entries. However, a long entry on women pioneers in public relations has been included as an appendix.

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Editorial Reviews

Library Journal
With nearly 450 entries, it covers all aspects of PR (e.g., history, jargon, and ethics), not only in the United States but across the globe. Copyright 2004 Reed Business Information.
Booklist
"The Encyclopedia of Public Relations provides the facts, opinions, and data for a thoughtful analysis of the profession. According to the editor, 'this work intends to provide an honest but positively biased treatment of public relations.' And so it does. . . . Recommended for academic and large public libraries. "— Sue Polanka
Lawrence Looks at Books
For academic purposes, a good subject encyclopedia should describe the theory, practice and development of a discipline. If aimed at students, such tools should also provide the foundation for further research. With this groundbreaking guide to public relations, Robert Heath has accomplished all these tasks in exemplary fashion. . . . This outstanding set is highly recommended to academic and large public libraries.— John R.M. Lawrence
Science Direct
"Its emphasis is on historical, philosophical, and theoretical aspects of the field. What we have here then is an encyclopedia that continues the gulf between the academic world, the profession, and the public. "— Ray E. Hiebert
BOOKLIST - Sue Polanka
"The Encyclopedia of Public Relations provides the facts, opinions, and data for a thoughtful analysis of the profession. According to the editor, 'this work intends to provide an honest but positively biased treatment of public relations.' And so it does. . . . Recommended for academic and large public libraries. "
Lawrence Looks at Books - John R.M. Lawrence
For academic purposes, a good subject encyclopedia should describe the theory, practice and development of a discipline. If aimed at students, such tools should also provide the foundation for further research. With this groundbreaking guide to public relations, Robert Heath has accomplished all these tasks in exemplary fashion. . . . This outstanding set is highly recommended to academic and large public libraries.
Science Direct - Ray E. Hiebert
"Its emphasis is on historical, philosophical, and theoretical aspects of the field. What we have here then is an encyclopedia that continues the gulf between the academic world, the profession, and the public. "
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Product Details

  • ISBN-13: 9781452240794
  • Publisher: SAGE Publications
  • Publication date: 9/17/2013
  • Edition description: Second
  • Pages: 1152
  • Product dimensions: 9.20 (w) x 11.70 (h) x 4.50 (d)

Meet the Author

Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008).

Heath has 3 decades' experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know—key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.

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Table of Contents

List of Entries
Readers Guide
About the Editor
Editorial Board
Contributors
Introduction
Acknowledgments
List of Illustrations
Entries
Appendix

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