BRIAN SOLIS is globally recognized as one ofthe most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business and culture. He is Principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. He has led strategy development and change management initiatives for Fortune 500 companies and emerging businesses all over the world. His blog, BrianSolis.com, is among the world's leading business strategy and marketing resources.
The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolutionby Brian Solis
Today's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can/i>/b>
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It's a new era of business and consumerism—and you play a role in defining it
Today's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it.
"To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?"
—Mark Cuban, owner of the Dallas Mavericks and Chairman of HDNet
"Innovation has always changed the business landscape. People expect to access information anywhere, anytime, and on any device. Collaborative, cloud, and video technologies are leading this change. As Mr. Solis correctly writes, companies have to lead this change, not follow."
—John Chambers, CEO of Cisco Systems, Inc.
"Winning the hearts and minds of customers with new media experiences will turn them into your most valuable sales force. Solis's book is the map to unleash this treasure."
—Peter Guber, author of Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story
"Your customers will share their experiences both good and bad. Now that everyone is connected, it's amplified and incredibly influential. This book will help you rethink your vision and mission to survive in a new era of digital Darwinism."
—Mark Burnett, Television Executive Producer
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The problem with most books attempting to document current business trends is that by the time they're marketed and then released and further marketed to us--the content feels a bit dated. Thankfully, such is not the case with Brian Solis' THE END OF BUSINESS AS USUAL, every page of which feels as if it's accurately taking the pulse of modern America. Recommended reading to those, not only within the Silicon Valley rat race, but on the periphery as well. Which is precisely what is so fascinating about Solis' portrayal of the current economic landscape--that social media is an inclusive rather than exclusive movement. The trick is navigating that rough terrain. The solution? This book.
Due to lack of "free time", I tend to take at least two weeks to read a book; this was an exception. I couldn't put it down and flew through it in a matter of days. It is an incredibly compelling book which simplifies what are otherwise complex theories for many. Brian's passion shows through in all of his books and blog posts, and this book was no different. If you work in any marketing capacity or run a business, this is a MUST read. Learn from the many charts, infographics and well presented theories then use all you have learned to create a social business plan for your business. Enjoy it!
A very forward thinking peice of literature with practical application. From those in college learning about communications to those in the C-suite, this book is very insightful. I found myself having ahha moments and relating many things to my own activities. As someone just entering the PR field, The End of Business As Usual helped me to do the best I can with Social Media today as well as to better shape my own idea of where I am going with my career. It's full of infographics and examples that help in breaking down information to be easily understood and applied. For anyone who has read Brian Solis' other books, you won't be disappointed. While these ideas are nothing new, Brian has a way of bringing a fresh perspective.
Every business owner needs to read this book, whether you are using social media or not. If you truly want to know where the consumer market is going and how your brand can survive in this space, this book will more than inform you on those trends. It will provide you with a deeper understanding about consumer behaviors, and how your brand can strategically soar into the digital revolution with confidence. Brian is a master wordsmith, and this book is filled with "ah ha" moments that will inspire and motivate you to think differently. As a social media professional who is in the "trenches" of social media on a daily basis, this book equips me with the language to explain and justify what I inherently know and see everyday. If there is one book you are looking to add to your business or social media library, this book should be top of your list.