The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolutionby Brian Solis
TODAY'S BIGGEST TRENDS—the mobile web, social media, gamification, real-time—have forced us to rewire the way we think about and run our businesses. Consumers are creating a new digital culture, shifting business landscapes onetweet at a time. New networks have created an ever- expanding "egosystem," in which everyday people believe their lives deserve… See more details below
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TODAY'S BIGGEST TRENDS—the mobile web, social media, gamification, real-time—have forced us to rewire the way we think about and run our businesses. Consumers are creating a new digital culture, shifting business landscapes onetweet at a time. New networks have created an ever- expanding "egosystem," in which everyday people believe their lives deserve 24-hour broadcasts. But now, we need to decipher the significance of this behavior and understand where the social and mobile web are headed. At the heart of all of this, a new breed of consumer is emerging—and they're changing the very foundation of business.
The End of Business As Usual explores each layerof this complex consumer revolution that is changingthe future of business, media, and culture. As consumers connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.
The End of Business As Usual will change the way you view the world of business, from sales and marketing to customer service and product development to leadership and culture. Its critical insights include:Shared experiences are redefining brands indigital consumer landscapes, and astute brands can now also create and steer these experiencesConsumer influence is growing, and businesses can use this to their advantageConnect with a rising audience (and with audiences of audiences) through new touchpoints between consumers, brands, and new influencersCreate a culture of change to earn trust, influence, and significance among connected customers
Rather than disregard these new consumer behaviors,learn from them in order to drive engagement with your stakeholders. Raise the significance of your business and your brand by implementing new ways to connect, learn, and adapt. While other businesses will fall to digital Darwinism, your business will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance.
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The problem with most books attempting to document current business trends is that by the time they're marketed and then released and further marketed to us--the content feels a bit dated. Thankfully, such is not the case with Brian Solis' THE END OF BUSINESS AS USUAL, every page of which feels as if it's accurately taking the pulse of modern America. Recommended reading to those, not only within the Silicon Valley rat race, but on the periphery as well. Which is precisely what is so fascinating about Solis' portrayal of the current economic landscape--that social media is an inclusive rather than exclusive movement. The trick is navigating that rough terrain. The solution? This book.
Due to lack of "free time", I tend to take at least two weeks to read a book; this was an exception. I couldn't put it down and flew through it in a matter of days. It is an incredibly compelling book which simplifies what are otherwise complex theories for many. Brian's passion shows through in all of his books and blog posts, and this book was no different. If you work in any marketing capacity or run a business, this is a MUST read. Learn from the many charts, infographics and well presented theories then use all you have learned to create a social business plan for your business. Enjoy it!
A very forward thinking peice of literature with practical application. From those in college learning about communications to those in the C-suite, this book is very insightful. I found myself having ahha moments and relating many things to my own activities. As someone just entering the PR field, The End of Business As Usual helped me to do the best I can with Social Media today as well as to better shape my own idea of where I am going with my career. It's full of infographics and examples that help in breaking down information to be easily understood and applied. For anyone who has read Brian Solis' other books, you won't be disappointed. While these ideas are nothing new, Brian has a way of bringing a fresh perspective.
Every business owner needs to read this book, whether you are using social media or not. If you truly want to know where the consumer market is going and how your brand can survive in this space, this book will more than inform you on those trends. It will provide you with a deeper understanding about consumer behaviors, and how your brand can strategically soar into the digital revolution with confidence. Brian is a master wordsmith, and this book is filled with "ah ha" moments that will inspire and motivate you to think differently. As a social media professional who is in the "trenches" of social media on a daily basis, this book equips me with the language to explain and justify what I inherently know and see everyday. If there is one book you are looking to add to your business or social media library, this book should be top of your list.