End Of Detroit, The / Edition 1

End Of Detroit, The / Edition 1

2.3 3
by Micheline Maynard
     
 

ISBN-10: 0385507704

ISBN-13: 9780385507707

Pub. Date: 09/21/2004

Publisher: The Crown Publishing Group

An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America’s automobile industry.

In the 1990s, Detroit’s Big Three automobile companies were riding high. The introduction of the minivan and the SUV had revitalized the industry, and it was widely believed that Detroit had miraculously overcome the

…  See more details below

Overview

An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America’s automobile industry.

In the 1990s, Detroit’s Big Three automobile companies were riding high. The introduction of the minivan and the SUV had revitalized the industry, and it was widely believed that Detroit had miraculously overcome the threat of foreign imports and regained its ascendant position. As Micheline Maynard makes brilliantly clear in THE END OF DETROIT, however, the traditional American car industry was, in fact, headed for disaster. Maynard argues that by focusing on high-profit trucks and SUVs, the Big Three missed a golden opportunity to win back the American car-buyer. Foreign companies like Toyota and Honda solidified their dominance in family and economy cars, gained market share in high-margin luxury cars, and, in an ironic twist, soon stormed in with their own sophisticatedly engineered and marketed SUVs, pickups and minivans. Detroit, suffering from a “good enough” syndrome and wedded to ineffective marketing gimmicks like rebates and zero-percent financing, failed to give consumers what they really wanted—reliability, the latest technology and good design at a reasonable cost. Drawing on a wide range of interviews with industry leaders, including Toyota’s Fujio Cho, Nissan’s Carlos Ghosn, Chrysler’s Dieter Zetsche, BMW’s Helmut Panke, and GM’s Robert Lutz, as well as car designers, engineers, test drivers and owners, Maynard presents a stark picture of the culture of arrogance and insularity that led American car manufacturers astray. Maynard predicts that, by the end of the decade, one of the American car makers will no longer exist in its present form.

Read More

Product Details

ISBN-13:
9780385507707
Publisher:
The Crown Publishing Group
Publication date:
09/21/2004
Edition description:
First Currency Paperback Edition
Pages:
368
Sales rank:
908,128
Product dimensions:
5.50(w) x 8.50(h) x 0.81(d)

Table of Contents

Ch. 1How Detroit lost its grip10
Ch. 2A fallen comrade34
Ch. 3Two paths to the same conclusion58
Ch. 4Journey from the inside out92
Ch. 5Hot dogs, apple pie and Camry115
Ch. 6The challenger144
Ch. 7Nibbling from the bottom and the top171
Ch. 8Detroit south199
Ch. 9The end of Detroit231
Ch. 10What do customers really want?271
Epilogue : the world in 2010295
A five-point manifesto for fixing Detroit's problems314

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >