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The bestselling author of Beyond Greed and Fear puts behavioral concepts into corporate practice
Psychologically smart companies manage both the pluses and minuses of human psychology through well-structured systems and processes. In Ending the Management Illusion, behavioral finance pioneer Hersh Shefrin addresses the biases that can take you or your organization off course and shows how to run psychologically smart businesses-specifically as it affects your bottom line.
Shefrin explores the psychological barriers you experience, and delivers concrete debiasing techniques for breaking through these barriers. This allows you to integrate your processes for accounting, planning, incentives, and information sharing-the main elements for optimizing corporate value.
Chapter 1. Introduction
Chapter 2. How Successful Companies Get Everyone
Focused on Value Creation
Chapter 3. Narrow Financial Focus on Projects and Financing: Traditional Approach
Chapter 4. Wide Psychological Focus on Projects and Financing: Behavioral Approach
Chapter 5. Involving the Workforce in Financial Planning
Chapter 6. Working with Accountants to Achieve Best Execution
Chapter 7. Motivating the Workforce Through Smart Carrots and Sticks
Chapter 8. Sharing Information Throughout the Organization
Chapter 9 Integration: The Whole Ball of Wax