Endless Referrals: Network Your Everyday Contacts into Sales, New and Updated Edition

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Overview

With over 100,000 copies sold, this is one of the most popular business- and sales-boosting guides ever written. This new edition offers successful entrepreneur and speaker Bob Burg's proven relationship-building system that thousands of professionals and entrepreneurs have used to turn casual contacts into solid sales opportunities. In Endless Referrals, he shows you how to: Turn every contact into a sales opportunity o Dramatically increase your business without spending more time or money o Identify the most ...
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Overview

With over 100,000 copies sold, this is one of the most popular business- and sales-boosting guides ever written. This new edition offers successful entrepreneur and speaker Bob Burg's proven relationship-building system that thousands of professionals and entrepreneurs have used to turn casual contacts into solid sales opportunities. In Endless Referrals, he shows you how to: Turn every contact into a sales opportunity o Dramatically increase your business without spending more time or money o Identify the most profitable contacts o Use six keys to remember names and faces o NEW SECTION! Network the Internet o NEW SECTION! Set up a successful home-based business o Take the intimidation out of telephoning o Overcome fear of rejection o NEW SECTIONS! Succeed in multi-level, network, and mail order marketing o Position yourself as an expert o Mark yourself for success!

Shows readers how to network to advance their careers, set up win-win cross promotions, start their own formal networking associations, even soup up customer service. This powerful guide shares carefully cultivated secrets on networking anywhere, utilizing the telephone, remembering names and faces, following up, and communicating one-on-one. "If you are serious about your sales career, whether you are selling a product, service, or yourself, master the contents of this book and you will practically guarantee your future success."--Tom Hopkins (How to Master the Art of Selling).

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Product Details

  • ISBN-13: 9780070089976
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 10/30/1998
  • Edition description: New, Updated
  • Edition number: 2
  • Pages: 257
  • Product dimensions: 5.99 (w) x 8.98 (h) x 0.76 (d)

Table of Contents

Preface
Acknowledgments
1 Networking: What It Is and What It Does for You! 1
2 Questions Are the Successful Networker's Most Valuable Ammunition 9
3 How to Work Any Crowd 19
4 Profitable Follow-up Techniques 27
5 Training the People Who Network for You 41
6 Six Essential Rules of Networking Etiquette 51
7 Prospecting for Fun and Profit 61
8 Begin Your Own Profitable Networking Group 85
9 Position Yourself as the Expert (and Only Logical Resource) in Your Field 97
10 Customer Service: The Networker's Best Friend 113
11 Cross-Promotions: An Interview with Jeff Slutsky 121
12 Home-based Businesses: Networking for Today's Entrepreneur 133
13 Network Marketing...The Last Bastion of Free Enterprise: (And Definitely Not a Pyramid) 157
14 The Mail Order/Direct Marketing Business: Money in Your Mailbox 181
15 Inter-Net-Working: Or - Endless Referrals: Network Your Everyday (Internet) Contacts into Sales 193
16 The Foundation of Effective Communication 225
17 Networking: Begin Now 237
Resource Guide 241
Index 251
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted October 21, 2001

    Everyone need to have one

    'Endless Referrals' is the best book for networking I have ever seen before. Bob Burg used lots of personal experience to elaborate those remarkable ideas and tips. What we have to do is learn from others. That book can really tell you how to network with others well and even train them to network for you. Do you want other helping you to grab business? Try it! It also have some ways for increasing income, such as Home-based business, direct marketing..... which can help you to do those kinds of business in a smarter way. In a nutshell, buy and keep one.

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