Energize Growth NOW: The Marketing Guide to a Wealthy Company [NOOK Book]

Overview

Here's a familiar scenario for successful entrepreneurs: You start a company and fuel its growth with your own passion and hard work. But after you expand, the company takes on a life of its own. Systems, procedures, politics, and financial pressures compete for your attention. Those demands begin to undermine your passion and your purpose. Your company culture changes, your profits are strained, and your own health and happiness suffer. You either give up, sell out, or drop ...
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Energize Growth NOW: The Marketing Guide to a Wealthy Company

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Overview

Here's a familiar scenario for successful entrepreneurs: You start a company and fuel its growth with your own passion and hard work. But after you expand, the company takes on a life of its own. Systems, procedures, politics, and financial pressures compete for your attention. Those demands begin to undermine your passion and your purpose. Your company culture changes, your profits are strained, and your own health and happiness suffer. You either give up, sell out, or drop out.

But it doesn't have to be that way. With thoughtful planning and guidance—and with the contrarian wisdom you'll find in this book—you can combine strategic planning with smart marketing to spur intelligent, long-term growth without working 100-hour weeks. Energize Growth NOW is the perfect resource to help you transition your company from a growing start-up to a successful, wealthy business.

Growing a business is difficult, demanding work. Keeping your business on the right track over time can be tedious, difficult, and boring. In a business world filled with headlines touting the latest business planning models and cool new marketing ideas, it takes real commitment to focus on the fundamentals that help you build a sustainable business. Energize Growth NOW is the resource you need to help you achieve just that. It shows you how to build deep relationships with clients and customers, stop obsessing over the numbers so you can think about the big picture, and build systems that free you to focus on more strategic activities.

It takes clear vision and enduring principles to succeed over the long term. Energize Growth NOW shows you how to:

  • Avoid the pitfalls of running a growth company
  • Tackle the common misconceptions that distract from your goals and sabotage good ideas
  • Create a vision of your business's future that keeps everyone focused and energized
  • Develop a strategic growth plan thatactually works
  • Adapt quickly to changes in your market andyour business
  • Link your brand to your growth plan to maximize market traction
  • Launch online communities and social networks that foster long-term relationships and develop true customer evangelists

Most importantly, Energize Growth NOW helps you stay connected to your customers, partners, and yourself. After overcoming the start-up hurdles, it's easy to stray from the vision and values on which you founded your business. This book shows you how to continually grow-without losing sight of the principles that got you here.

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Product Details

  • ISBN-13: 9780470493694
  • Publisher: Wiley
  • Publication date: 6/3/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 240
  • File size: 2 MB

Meet the Author

Lisa Nirell is a strategic growth expert, consultant, and keynote speaker, as well as the Chief Energy Officer of EnergizeGrowth LLC. An award-winning business columnist, she has written for San Diego's Daily Transcript, Computerworld, Custom Builder magazine, and Women in Technology. For more information and to download your bonus gifts, visit www.energizegrowth.com/egnow.shtml.
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Table of Contents

Foreword by Guy Kawasaki.

Plug In.

Accolades and Gratitude.

1 Running on Empty.

2 Brains, Beliefs, and Growth Blunders.

3 Say No to the Good, and Yes to the Great.

4 Increase Your Wealth Quotient.

5 The Path to Planning.

6 The Inside Job.

7 What’s on Your Dashboard?

8 Design Your Dashboard.

9 Plan Your Brand.

10 More Revenues, Fewer Clients.

11 Future Energy Sources: How to Grow Your Wealth Quotient with Social Media.

Appendix A: Sample EnergizeGrowth Plan.

Appendix B: Sample ProfitCents Report.

References.

About the Author.

Index.

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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted March 21, 2012

    Entrepreneurs whose firms have moved beyond the exciting start-u

    Entrepreneurs whose firms have moved beyond the exciting start-up phase must deal with the challenges and opportunities of business growth. Organizational strategy consultant Lisa Nirell spent seven years developing her “EnergizeGrowth” program, a strategic planning model for firms at this interim stage. Nirell explains how she used this system to increase her clients’ new business by millions of dollars. Consultants who become authors walk a fine line: When they use examples from their practices to illustrate their principles, they have to avoid overpromoting their firms, lest their books become lengthy commercials. Nirell achieves this difficult balance with grace. Despite a few writing glitches, such as a peppering of non sequiturs, getAbstract recommends her manual to entrepreneurs and CEOs with small or medium-sized firms who want to maximize growth, especially to those who plan to sell their firms once they are expanding profitably.

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  • Posted September 14, 2009

    I Also Recommend:

    WOW!

    Lisa's book is an awesome step by step guide on how to grow your business, while growing as an individual. This book emphasizes the importance of "focus" when you are trying to grow your business. Lisa does a great job of explaining how to create a fun and vibrant business by focusing on vision, values, your customers, your team, and measuring your results and celebrating your successes. You will come away from reading this book truly "energized".

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  • Posted July 4, 2009

    more from this reviewer

    Wisdom and Realism for entrepreneurs

    At last a business coaching book that understands the challenges entrepreneurs face at various levels of their business growth and offers practical, realistic and challenging solutions to stimulate action and moving forward.

    Lisa Nirell has written from a point of experience and lessons learned, both in her own career and business as well as with the many small and mid-size clients she has worked with in building the businesses they want.

    I loved that each chapter was full of logical steps to solve the various problems encountered - but there was also the mind set of reality checks and balances.

    A massive proponent of delivering value based business and avoiding 'commodity mindset' the Chapters 7 & 8 about the 'Dashboard' are written around defining what stage of growth you are at and then defining the relevant measures are golden, and worth purchasing the book just for this wisdom.

    But there is so much more. A surprise for me was that there is an Eastern philosophy theme that particularly comes thorugh in the chapter about your Wealth Quotient - sometimes its not about the revenues and the next $.

    A well structured and thought through book, it can be easily read, but might take a little longer to master - definitely one that you will want to add to the bookshelf and return to on a regular basis - my pages are already marked and margins written in and will continue to be added to.

    One piece I felt missing was a final summary chapter, but this does not detract from the book and there are also additional downloads and resources from her site www.energizegrowth.com that just add to the value.

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