Energize Growth NOW: The Marketing Guide to a Wealthy Company

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Energize Growth NOW: The Marketing Guide to a Wealthy Company (eBook) Pub. Date: 6/3/2009 Publisher: Wiley, John & Sons, Incorporated
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Energize Growth NOW: The Marketing Guide to a Wealthy Company Pub. Date: 6/22/2009 Publisher: Wiley, John & Sons, Incorporated

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Overview

Praise for Energize Growth Now

"Effective, timely, balanced-this book captures the critical steps for growing a business the 'right way' and avoiding the usual pitfalls of a poor growth strategy."
—Stephen R. Covey, author, The 7 Habits of Highly Effective People and The Leader in Me

"Much like my experience at Apple, you will need to know when it's time to stop acting like a bootstrapper and start operating like a growth company. This book is a great resource to ease the transition. By applying these core principles and time-tested planning guides, you will have changed the world for the better."
—Guy Kawasaki, author, Reality Check and The Art of the Start, and cofounder, Alltop

"I wish I'd had access to this book's wisdom in the past. It's a wellspring of invaluable marketing ideas and wealth-building strategies business owners and management teams can-and should-use to take their companies where they need to go. There's no abstruse theory or hard-to-understand doublespeak here. Just actionable plans anyone can literally start using tomorrow. That makes Lisa Nirell the growth strategy guru for sustainable businesses."
—Jeffrey Hollender, President and Chief Inspired Protagonist, Seventh Generation

"Energize Growth NOW appears at an ideal time to provide small business owners with their rightful wealth, life balance, and peace of mind through great advice, easily applied. Lisa Nirell's advice is more important than any business plan you now have in place."
—Alan Weiss, PhD, author, Million Dollar Consulting

"Energize Growth NOW is simply a fantastic how-to guide for building a great company. Try the ideas in this book and not only will your business grow, but so will you!"
—Marshall Goldsmith, New York Times and Wall Street Journal #1 bestselling author of What Got You Here Won't Get You There and Succession: Are You Ready?

"In Energize Growth NOW, Lisa Nirell has written a smart, concise guide for business leaders looking to navigate growth successfully. The book provides valuable tips on how companies can grow better as well as bigger, and how leaders can create the kind of vibrant culture that's critical now more than ever."
—Ray Davis, CEO, Umpqua Bank, and author, Leading for Growth

"Lisa Nirell has captured the essence of what it takes to grow an entrepreneurial venture into a successful,sustainable enterprise."
—Jerry Andres, CEO, Jeld-Wen Development, and Chairman of the Board, Clear Choice Health Plans

"What's uniquely cool about Lisa's book is the way she interweaves values with financial success. Making big bucks without values smells. Having high values go unrewarded ultimately destroys beliefs. She keeps them together."
—Gary Sutton, author, The Six-Month Fix and Corporate Canaries

Product Details

ISBN-13: 9780470413920
Publisher: Wiley, John & Sons, Incorporated
Publication date: 6/22/2009
Edition number: 1
Pages: 212
Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Lisa Nirell is a strategic growth expert, consultant, and keynote speaker, as well as the Chief Energy Officer of EnergizeGrowth LLC. An award-winning business columnist, she has written for San Diego's Daily Transcript, Computerworld, Custom Builder magazine, and Women in Technology. For more information and to download your bonus gifts, visit www.energizegrowth.com/egnow.shtml.

Foreword by Guy Kawasaki.

Plug In.

Accolades and Gratitude.

1 Running on Empty.

2 Brains, Beliefs, and Growth Blunders.

3 Say No to the Good, and Yes to the Great.

4 Increase Your Wealth Quotient.

5 The Path to Planning.

6 The Inside Job.

7 What’s on Your Dashboard?

8 Design Your Dashboard.

9 Plan Your Brand.

10 More Revenues, Fewer Clients.

11 Future Energy Sources: How to Grow Your Wealth Quotient with Social Media.

Appendix A: Sample EnergizeGrowth Plan.

Appendix B: Sample ProfitCents Report.

References.

About the Author.

Index.

Customer Reviews

Average Rating 4.5

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Anonymous

Posted March 21, 2012

Entrepreneurs whose firms have moved beyond the exciting start-u

Entrepreneurs whose firms have moved beyond the exciting start-up phase must deal with the challenges and opportunities of business growth. Organizational strategy consultant Lisa Nirell spent seven years developing her “EnergizeGrowth” program, a strategic planning model for firms at this interim stage. Nirell explains how she used this system to increase her clients’ new business by millions of dollars. Consultants who become authors walk a fine line: When they use examples from their practices to illustrate their principles, they have to avoid overpromoting their firms, lest their books become lengthy commercials. Nirell achieves this difficult balance with grace. Despite a few writing glitches, such as a peppering of non sequiturs, getAbstract recommends her manual to entrepreneurs and CEOs with small or medium-sized firms who want to maximize growth, especially to those who plan to sell their firms once they are expanding profitably.
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DougKintzinger

Posted September 14, 2009

I Also Recommend:

WOW!

Lisa's book is an awesome step by step guide on how to grow your business, while growing as an individual. This book emphasizes the importance of "focus" when you are trying to grow your business. Lisa does a great job of explaining how to create a fun and vibrant business by focusing on vision, values, your customers, your team, and measuring your results and celebrating your successes. You will come away from reading this book truly "energized".
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Squarepegcoach

Posted July 4, 2009

more from this reviewer

Wisdom and Realism for entrepreneurs

At last a business coaching book that understands the challenges entrepreneurs face at various levels of their business growth and offers practical, realistic and challenging solutions to stimulate action and moving forward.

Lisa Nirell has written from a point of experience and lessons learned, both in her own career and business as well as with the many small and mid-size clients she has worked with in building the businesses they want.

I loved that each chapter was full of logical steps to solve the various problems encountered - but there was also the mind set of reality checks and balances.

A massive proponent of delivering value based business and avoiding 'commodity mindset' the Chapters 7 & 8 about the 'Dashboard' are written around defining what stage of growth you are at and then defining the relevant measures are golden, and worth purchasing the book just for this wisdom.

But there is so much more. A surprise for me was that there is an Eastern philosophy theme that particularly comes thorugh in the chapter about your Wealth Quotient - sometimes its not about the revenues and the next $.

A well structured and thought through book, it can be easily read, but might take a little longer to master - definitely one that you will want to add to the bookshelf and return to on a regular basis - my pages are already marked and margins written in and will continue to be added to.

One piece I felt missing was a final summary chapter, but this does not detract from the book and there are also additional downloads and resources from her site www.energizegrowth.com that just add to the value.
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