Energy Marketing Handbook / Edition 1

Energy Marketing Handbook / Edition 1

by Denise Warkentin
     
 

Anyone engaged in the rapidly emerging science of marketing of energy as a commodity will benefit from Energy Marketing Handbook. In this comprehensive volume, energy specialist Denise Warkentin details open markets, wholesale and retail wheeling, the alignment of the electric power industry with the natural gas industry, and offers ways to manage risk in the market.… See more details below

Overview

Anyone engaged in the rapidly emerging science of marketing of energy as a commodity will benefit from Energy Marketing Handbook. In this comprehensive volume, energy specialist Denise Warkentin details open markets, wholesale and retail wheeling, the alignment of the electric power industry with the natural gas industry, and offers ways to manage risk in the market. A chronological history of the evolution of deregulation is presented, and the major components of the Federal Energy Regulatory Commission's adoption of Orders 888 and 889 are highlighted. An extensive reference section defines the special terms related to energy as a commodity and lists acronyms and trade groups involved. Readers will learn what energy marketing is and how it differs from both power marketing and brokering and holy alliances and marketing relationships have emerged within the electric power industry.

Product Details

ISBN-13:
9780878146048
Publisher:
PennWell Corporation
Publication date:
01/28/1996
Series:
PennWell Nontechnical Ser.
Edition description:
New Edition
Pages:
200
Product dimensions:
5.98(w) x 9.18(h) x 0.69(d)

Meet the Author

Table of Contents

Acknowledgments
Figures
Tables
Foreword
Preface
1Introduction to Energy Marketing1
2Evolution in the Energy Industry5
3The Interplay Between Gas and Electricity17
4Retail Wheeling27
5Wholesale Wheeling37
6Alliances and Special Marketing Relationships47
7Buying and Selling Energy Through Electronic Energy Exchanges59
8Managing Risk in a Competitive Environment69
App. A Glossary77
App. B Acronyms111
App. CTrade Groups, Associations and Federal Agencies119
App. DPower Marketers and Contacts131
App. EA Power Marketer's Business Plan169
Bibliography181
Index183

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