Graham Black is Reader in Public History and Heritage Management, at Nottingham Trent University. He is also a consultant Heritage Interpreter, and exhibitions on which he has acted as Interpretive Consultant have won the first UK £100,000 Museum Prize (2003) and been on the final shortlist for the Prize (2007), as well as winning its predecessor the Gulbenkian Prize, a Museum of the Year Award, the Special Judges Prize at the Interpret Britain Awards and the English Tourist Board’s "England for Excellence" Tourist Attraction of the Year Award. He is a Fellow of the Association for Heritage Interpretation (UK). He is the author of The Engaging Museum (Routledge, 2005).
The Engaging Museum: Developing Museums for Visitor Involvementby Graham Black
This very practical book guides museums on how to create the highest quality experience possible for their visitors. Creating an environment that supports visitor engagement with collections means examining every stage of the visit, from the initial impetus to go to a particular institution, to front-of-house management, interpretive approach and qualitative… See more details below
This very practical book guides museums on how to create the highest quality experience possible for their visitors. Creating an environment that supports visitor engagement with collections means examining every stage of the visit, from the initial impetus to go to a particular institution, to front-of-house management, interpretive approach and qualitative analysis afterwards.
This holistic approach will be immensely helpful to museums in meeting the needs and expectations of visitors and building their audience.
This book features:
- includes chapter introductions and discussion sections
- supporting case studies to show how ideas are put into practice
- a lavish selection of tables, figures and plates to support and illustrate the discussion
- boxes showing ideas, models and planning suggestions to guide development
- an up-to-date bibliography of landmark research.
The Engaging Museum offers a set of principles that can be adapted to any museum in any location and will be a valuable resource for institutions of every shape and size, as well as a vital addition to the reading lists of museum studies students.
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Table of Contents
|Introduction : meeting the demands placed on the twenty-first century museum||1|
|Sect. 1||Museum audiences : their nature, needs and expectations||7|
|1||'Traditional' museum audiences : a quantitative and qualitative analysis||9|
|2||Developing new audiences||46|
|Sect. 2||Operating for quality||75|
|3||Stimulating the visit||77|
|4||Visitor services : operating for quality||96|
|Sect. 3||Learning in museums||121|
|5||Museums and lifelong learning||123|
|6||Use of museums by schools||157|
|Sect. 4||Planned to engage : using interpretation to develop museum displays and associated services||177|
|7||Applying the principles of interpretation to museum display||179|
|8||Interpretive master planning||211|
|9||Concept development for museum galleries||239|
|10||The engaging museum||266|
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