Engaging Physicians: A Manual to Physician Partnership


Too often, leadership teams struggle with physician involvement in quality and service initiatives. The failure to engage and involve physicians early in change efforts can significantly slow implementation in both the hospital and clinic environment. Engaging Physicians, by Dr. Stephen C. Beeson, shares a tested, staged approach to bringing these critical leaders on board.

A follow-up to Dr. Beeson's widely acclaimed and best-selling Practicing Excellence, This book offers a ...

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Engaging Physicians: A Manual to Physician Partnership

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Too often, leadership teams struggle with physician involvement in quality and service initiatives. The failure to engage and involve physicians early in change efforts can significantly slow implementation in both the hospital and clinic environment. Engaging Physicians, by Dr. Stephen C. Beeson, shares a tested, staged approach to bringing these critical leaders on board.

A follow-up to Dr. Beeson's widely acclaimed and best-selling Practicing Excellence, This book offers a how-to approach to enrolling physicians in organizational change efforts and leveraging physicians influence to transform culture. You'll learn how to:

Create and boldly project a compelling organizational vision

Assemble a high-performance leadership structure, built to achieve outcomes based on a proven evidence-based leadership model

Select, develop, and activate effective physician champions to lead change

Train and develop physicians using proven behaviors that dramatically improve clinical care and the patient experience

Use performance feedback and data reporting to physicians to drive and improve quality and service outcomes

Create, communicate, and implement physician behavioral standards consistent with an organizational vision

Manage disruptive physicians in a proactive, fair, and consistent manner

Rccognize physicians in a way that generates physician organizational loyalty

"The intention of this manual is to help leaders and physicians care for the patient above all else, and to make the pursuit of saving lives and making a difference our shared purpose," says Dr. Beeson. "When you can stand together, side-by-side with physicians, and when physicians become champions for the mission, your organization will become unstoppable."

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Product Details

  • ISBN-13: 9780984079407
  • Publisher: Fire Starter Publishing
  • Publication date: 8/1/2009
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 296
  • Sales rank: 694,885
  • Product dimensions: 5.90 (w) x 9.00 (h) x 0.80 (d)

Meet the Author

Dr. Stephen Beeson is a nationally recognized presenter who has provided tools and tactics for engaging and training physicians to medical groups and hospitals throughout the country. Dr. Beeson's physician training efforts have focused on providing tactical behaviors to physicians to improve patient care and drive organizational performance through physician engagement, leadership and performance improvement.
Stephen Beeson is a board-certified family medicine physician practicing with Sharp Rees-Stealy Medical Group. In 2002, Dr. Beeson was selected by Sharp HealthCare leadership to serve as the Physician Fire Starter for the Sharp Experience, an organizational commitment to service and operational excellence. Dr. Beeson's patient satisfaction ranks him in the 99th percentile nationwide, and the San Diego County Medical Society voted him as one of San Diego's Best Physicians in 2005, 2006, 2007 and 2008. Recently, Dr. Beeson was a recipient for the Center of Recognized Excellence Award for Individual Service Excellence, and Sharp HealthCare was the recipient of the prestigious Malcolm Baldrige Award for 2007 for organizational performance.

Dr. Beeson graduated magna cum laude from the University of California, where he also completed his medical school and residency training.

Dr. Beeson has authored, developed and implemented physician training programs including the Sharp Rees-Stealy Physician Pledge, the Physician Performance Dashboard for patient satisfaction, the Physician Guide to Service Excellence, the Physician Excellence Award Program, new physician orientation and training, individual physician coaching, physician interviewing and selection processes, and the Acts of Excellence electronic physician training program. Dr. Beeson now brings these proven tactics to medical groups and medical staffs across the country.

In September of 2006, Dr. Beeson released his new book, Practicing Excellence. A Physician's Manual to Exceptional Health Care. This national best seller articulates a strategic, prescriptive "how-to" approach to engage and train physicians to drive organizational performance.

Dr. Beeson is passionate about providing exceptional care to patients and works with Studer Group as a medical advisor, speaker and physician coach to broaden the difference he can make with physicians across the country.
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Table of Contents

Foreword i

Dedication v

Introduction vii

Stage 1 Create and Communicate Organizational Vision and Goals 1

Creating an Effective Organizational Vision

Communicating an Organizational Vision to Physicians

Using the Organizational Vision as a Marketing Platform

Selecting Organizational Goals that Support the Execution of a Vision

Creating Physician Support of Organizational Goals

Stage 2 Leadership Development and Accountability for Performance 23

Creating Effective Leaders Using Leadership Development

Using Leader Accountability to Create Organizational Results

Cascading Organizational Goals to Individual Leaders

Using Leader Performance to Create Leader Credibility Among the Medical Staff

Applying Individual Accountability Model to Physician Leaders

Stage 3 Establishing Physician Confidence and Trust 45

Using Effective Physician Orientation to Set the Stage to Physician Partnership

Surveying Physicians

Assembling a Physician Satisfaction Team

Communicating Organizational Responsiveness

Rounding on Physicians

Establishing Effective Nurse/Physician Communication

Best Practices to Create Physician Confidence and Trust in the Organization

Stage 4 Building Physician Leadership 81

Selecting Effective Physician Leaders

Recruiting Physician Leaders

Selecting Physician Champions

Defining the Role of the Physician Champion

Effective Coaching by a Physician Champion

Developing a Contract with a Physician Champion

Stage 5 Training Physicians 111

Using Physician Training to Create Physician Success and High Organizational Performance

Creating Physician Buy-in

Creating a Burning Platform for Change

Training Physicians in Service Fundamentals ("AIDET")

Training Physicians in Patient Communication Using an Electronic Health Record

Stage 6 Physician Measurement and Balanced Scorecards 149

Determining Who to Measure

Principles of Reporting Performance to Physicians

Using Performance Reporting to Change Physician Behaviors

Physician Performance Measures in Outpatient, Inpatient, and Emergency Room Environments

Assembling Physician Scorecards

Stage 7 Implementing Physician Behavioral Standards 183

Sequencing the Physician Behavioral Standards Rollout

Content of Physician Behavioral Standards

Using a Code of Conduct to Change Physician Behavior

Stage 8 Managing the Disruptive Physician 197

Defining Disruptive Physician Behavior

The Profile of the Disruptive Physician

The Impact of the Disruptive Physician

Stratifying Disruptive Behavior as Singular vs. Recurrent

Using Effective Communication Techniques with Disruptive Physicians

Disruptive Physician Help and Organizational Re-entry

Stage 9 Recognizing Physicians 217

The Importance of Frequent and Effective Recognition of Physicians

Physician Recognition Best Practices

The Physician Engagement Leader Checklist 227

The Heart of Change 241

Bibliography 245

Resources 249

Acknowledgments 255

About Dr. Beeson 257

Index 259

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