Engine of America: The Secrets to Small Business Success from Entrepreneurs Who Have Made It!

Overview

Winning business strategies from CEOs of 50 successful smallbusinesses (some of which are now large corporations) who sharetheir experiences to help those starting or growing their ownbusiness

Small business is the engine that drives America's new economy. InThe Engine of America, former administrator of the Small BusinessAdministration (SBA), Hector Barreto and veteran journalist BobWagman reveal the winning business strategies of CEOs from 50companies. For all those starting ...

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Overview

Winning business strategies from CEOs of 50 successful smallbusinesses (some of which are now large corporations) who sharetheir experiences to help those starting or growing their ownbusiness

Small business is the engine that drives America's new economy. InThe Engine of America, former administrator of the Small BusinessAdministration (SBA), Hector Barreto and veteran journalist BobWagman reveal the winning business strategies of CEOs from 50companies. For all those starting or growing their own smallbusiness, the wisdom, experience, and counsel of these successfulleaders provides inspirational and thoughtful advice on making itas an entrepreneur.

In this book, Barreto shares details of business success, and theinsights he gained while administering the nation's largest smallbusiness loan, training, and counseling organization. Some of thosesharing their stories in The Engine of America have grown theirbusinesses from the most humble of beginnings into corporate giantswhose brands are household names and whose operations are integralparts of the national economy. Others may not be instantlyrecognizable, but what they have in common is success.

Hector Barreto believes if you can teach a small business ownersomething he or she doesn't know, but which is critical to thegrowth of their small business or which allows them to avoid acritical mistake, you have helped put them on the road to success.That's what The Engine of America will do.

Hector V. Barreto (Los Angeles, CA) is the former five-yearadministrator of the U.S. Small Business Administration where hedirected a $60 billion support system for American entrepreneurs.He has lived and worked in all regions of the country, and iscurrently the Chairman of the Latino Coalition and a frequentspeaker on small business topics. Robert Wagman (Washington, DC) isthe former Capitol bureau chief for Scripps Howard's NewspaperEnterprise Association. He is also a former field producer for 60Minutes, editor of the World Almanac on Politics, and author ofmany business and political nonfiction books.

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Product Details

  • ISBN-13: 9780470110133
  • Publisher: Wiley
  • Publication date: 9/21/2007
  • Edition number: 1
  • Pages: 223
  • Product dimensions: 6.24 (w) x 9.09 (h) x 0.91 (d)

Table of Contents

Forward.

Section One. Once Upon a Time.

Chapter One. My Life In and Around Small Businesses.

Section Two. The Principles of Success.

Chapter Two. Plan - Don't Just Wing It.

Chapter Three. You Must Know What You Don't Know.

Chapter Four. Challenge the Conventional Wisdom.

Chapter Five. No Guts, No Glory - Mistakes, Risk and Change.

Chapter Six. Seek an Edge by Finding Your Niche.

Chapter Seven. The Key is the People Around You.

Chapter Eight. Disaster Always Looms - Survive the Potholes.

Section Three. The Tools for Success.

Chapter Nine. Where to Get the Critical Answers and Help.

Chapter Ten. Government and Big Business Want to Help.

Chapter Eleven. Overcoming the Intimidation Hurdle.

Chapter Twelve. Demystifying Capital and Getting FinancialHelp.

Section Four. Summing Up.

Chapter Thirteen. The ABC's of Success.

Chapter Fourteen. You Can and Will Succeed.

Section Five. Appendix.

Important Links to Sources of Help.

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