Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur - completely revised / Edition 2

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Thinking of starting your own business in high-tech? Do yourself a huge favor by reading this book first. The authors, both veterans of many start-ups, address topics vital to your start-up success, such as:
  • Finding start-up opportunities
  • Leaving your current employer but keeping your ideas
  • Protecting your intellectual property
  • Managing the five critical elements of a successful start-up
  • Securing start-up financing
  • Dealing successfully with venture capitalists
  • Writing a winning business plan
  • Creating a management team
  • Handling employment and compensation--who to hire and how to pay them
  • Avoiding the most common mistakes entrepreneurs make
  • Understanding company valuation and exit strategies
James Swanson and Michael Baird lay out all the basic concepts clearly, step by step. They demystify the start-up process with frank advice, insiders' tips, and "been there" examples. On-point case studies show you what to do--and what to avoid. An expanded list of resources steers you to help when you need it. You'll learn what it takes for you to create and manage a start-up, and the personal characteristics required to be successful in your new venture.

In good economies and bad, entrepreneurs will continue to lead the way to new markets, new ventures, and new technologies. With this comprehensive new guide, you have a great start to start-up success!


Since 1975 more than 2 million people preparing for their engineering, surveying, architecture, LEED®, interior design, and landscape architecture exams have entrusted their exam prep to PPI. For more information, visit us at

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Editorial Reviews

San Jose Mercury News
A feast of ideas.
Byte Magazine
An essential guide through the pitfalls and hazards of the business world.
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Product Details

  • ISBN-13: 9781888577914
  • Publisher: Professional Publications, Incorporated
  • Publication date: 7/1/2003
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 480
  • Sales rank: 722,766
  • Product dimensions: 6.00 (w) x 8.90 (h) x 1.00 (d)

Table of Contents

List of Figures
List of Tables
List of Sidebars

Part 1: The Genesis
1. Start-Up Opportunities for High-Tech Entrepreneurs
2. The Technology-Oriented Professional as Company Founder
3. Life in Your Start-Up

Part 2: Getting Down to Business
4. Market- vs. Technology-Focused Approach to Growing a Business
5. When High-Growth Business is Desirable and Necessary
6. Start-Up Financing Terminology and Stages

Part 3: Elements of a Successful Start-Up
7. Create Your Management Team and Board of Directors
8. Evaluate Markets and Target Customers
9. Define Your Product or Service
10. Write Your Business Plan
11. Funding Issues
12. The Term Sheet--A Practical Overview

Part 4: Making It Pay
13. Remuneration Practices for Your Start-Up
14. Stock Ownership
15. Stock Options
16. Other Equity and Wealth-Building Vehicles
17. Valuing Your Equity Position
18. Other Compensation and Start-Up Employment Considerations

Part 5: Doing It
19. Protecting Your Intellectual Property
20. The Legal Form of Your Start-Up
21. Making the Start-Up Decision
22. Some Final Comments

Appendix A.1: Some Colorful Definitions
Appendix A.2: Resources Available to Start-Up Entrepreneurs
Recommended Reading
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