KEY BENEFIT: Designed to keep pace with current workplace needs and the emerging 21st century culture, this book offers a lively, accessible, and user-friendly alternative for the many (including those with poor English skills) who dread the thought of barebones traditional grammar and communication instruction and its overkill of rules. KEY TOPICS: With a focus on real-world English skills that contribute to good workplace communication, this book emphasizes principles that reflect the oral and written communication of today's Standard English, as used by well-informed people. MARKET: For office managers, accountants, executives, office personnel department heads and sales people
Despite learning the advanced technology of your chosen field, you may not get the job you want if your communication ability is inadequate. Someone who does get the job may lose it when it's discovered that the employee can't spell or write a clear, correct sentence. Others may keep their jobs but be stuck at a dead end, unable to advance to meaningful careers because of poor or mediocre oral or written communication.
THE EMPEROR'S GRAMMAR
In the year 1414, Sigismund, Emperor of the Holy Roman Empire, said (in Latin) to an important church official who had objected to His Majesty's grammar: "Ego sum rex Romanus et supra grammaticam." (I am the Roman king and am above grammar.) If you are a Roman king, don't bother to read on. For the rest of us, the language we use, both spoken and written, significantly affects our ability to earn a good living, advance in a career, and even enjoy good social contacts.
THE FRESH START
Most of us enjoy the feeling of making a fresh start when we begin a new course. The new textbook, perhaps a new CD-ROM and a new notebook, fresh pencils, and a ballpoint that writes as though it will never run out—these all contribute to the enthusiasm and the resolve to do well. You can turn this fresh start into a successful experience that you enjoy and that will help your career.
THE LANGUAGE OF CAREERS
What kind of language does a business, professional, or technical career require? "Career English" is not a special or separate language. It is the language of network television newscasters and is often called Standard English. It includes theEnglish principles you already know, those you learned in the past and forgot, and those you wish you had learned.
DIFFERENT STROKES FOR DIFFERENT FOLKS
We all use several language styles to help communicate successfully with different people in various situations.
Imagine talking with a group of adults at a party; now picture yourself warning a young child away from a hot stove. Think about how your communication style would differ. Perhaps you use slang or possibly a regional or ethnic dialect in everyday conversation with certain friends and family. You might use a different communication style with other friends or acquaintances. We all vary our communication style with the circumstances. Standard English is the name of the style essential for success in business, professional, and technical careers as well as in many personal relationships. With a good command of English for Careers, you can communicate confidently and correctly for your career and with business and professional colleagues.
You learn only the Standard English usage principles needed by adults to communicate successfully and confidently in the workplace.
I've left out or simplified the grammar terms and rules. You'll focus only on principles needed for oral and written communication of today's Standard English, as used by well-informed people. Most adults need instruction in Standard English for careers to be sure of being right.
The information you need is presented in an interesting and amusing way that makes learning efficient.
ENGLISH FOR CAREERS IS DIFFERENT
This book is different. You don't browse through it. You don't read it like other books. What you DO is learn your way through it!
Each of the 14 chapters has starting pages that include a painting of people at work in a particular field, objectives, and an introduction to that chapter's topics. These pages also tell you exactly what skills and knowledge you should expect to acquire by the time you complete the chapter.
READ, RECAP, REPLAY
Next come unique learning steps called Read, Recap, and Replay. When you Read, you get information in small portions. These short learning units are more efficient than longer ones, and you enjoy a feeling of accomplishment as you complete each portion. Then you apply what you just read by doing a Recap. After another short "portion" or two, often followed by short Recaps, you verify that you've learned by answering the Replay questions.
As soon as you complete a Recap or a Replay, check your answers in Appendix E, beginning on page 364. I suggest you write your answers with a pen; then use a different color pen to show corrections. When you're ready to review, you can easily tell which ones, if any, you originally had wrong. If you have some wrong answers, reread that portion of the text and, when necessary, ask your instructor.
After several Reads, Recaps, and Replays, each chapter concludes with the Checkpoint (which usually summarizes the chapter), Special Assignment, Proofreading for Careers, and a Practice Quiz, which ends the chapter.
Studying the Checkpoint and taking the Practice quiz are minimum essentials for the closing pages of each chapter. Depending on time and students' needs, your instructor might also assign the Proofreading, one or more Special Assignments, and/or other chapter-related practice and enrichment on CD-ROM, online, or on paper.
THE STEPS WORK
The recommended learning steps result in student success; skipping steps results in lower achievement. So please play the game according to the rules: Read before you Recap and before you Replay. Check your answers carefully, and ask about anything not clear to you.
Most students are enthusiastic about this way of learning. However, because doing the Replays is interesting and challenging, some students are tempted to. pretest their English knowledge by responding to the questions without reading the explanations and studying the examples. Please resist such shortcuts. By following the recommended steps, you learn more, do better on tests, and end up saving time.
Because of interacting with the textbook so often, you immediately apply what you learn, enabling you to understand it better and remember it. Immediate feedback (with answers in back of the book) is satisfying and encourages you to continue with enthusiasm.
WHAT'S IN IT FOR YOU?
A PROVEN METHOD THAT WORKS
What's in English for Careers for you? After successfully completing this textbook, you will enjoy confidence in the correctness and effectiveness of your speech and writing. Good communication skills, more than any other single factor, determine who gets the good job, who keeps it, and who gets the promotion.
While learning English for Careers, you also learn more about today's workplace, and you increase or develop a success-oriented attitude. Side-by-side learning happens because many of the sentences illustrating English points deal with business practices, workplace cultural diversity, successful behavior for today's international marketplace, workplace etiquette, and helpful attitudes for self-development.
RESPECT OF CO-WORKERS
You'll find that co-workers and even supervisors will come to you for business English help. They will soon sense that you are the company expert in grammar, punctuation, spelling, and communication style.
FUN AND GAMES
Athough learning can't be all fun and games, people don't learn very much unless they enjoy the experience at least some of the time. You'll find bits of humor hidden in the various exercises; smiling helps us feel better and puts our minds in a learning mode. Enjoy English for Careers. With a positive attitude, you'll have some fun along the way. Give it a chance; you'll find your command of English will be a lifelong asset to your career (and personal life too)!