Enterprise 2. 0: How Social Software Will Change the Future of Work

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Overview

Enterprise 2.0 is one of the first books to explain the impact that social software will have inside the corporate firewall, and ultimately how staff will work together in the future. Niall Cook helps you to navigate this emerging landscape and introduces the key concepts that make up 'Enterprise 2.0'. The 4Cs model at the heart of the book uses practical examples from well known companies in a range of industry sectors to illustrate how to apply Enterprise 2.0 to encourage communication, cooperation, collaboration and connection between employees and customers in your own company.
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Product Details

  • ISBN-13: 9780566088001
  • Publisher: Ashgate Publishing, Limited
  • Publication date: 7/1/2008
  • Edition description: New Edition
  • Pages: 180
  • Product dimensions: 6.60 (w) x 9.60 (h) x 0.70 (d)

Table of Contents

List of Figures

List of Tables

Acknowledgements

Foreword

Introduction 1

Pt. I Social Media and Social Software

Ch. 1 The Social Media Explosion 5

Ch. 2 The Birth of Social Software 17

Ch. 3 Social Software in the Enterprise 33

Pt. II The 4Cs Approach

Ch. 4 Communication 43

Ch. 5 Cooperation 55

Ch. 6 Collaboration 63

Ch. 7 Connection 71

Pt. III Implementing Social Software in the Enterprise

Ch. 8 Models for Success (and Failure) 83

Ch. 9 Implementation and Adoption 95

Pt. IV Social Software Outside the Enterprise

Ch. 10 Join the Conversation 111

Ch. 11 Afterword 131

Appendix Social Software in the Enterprise - A Review of the Literature Robert A. Campbell Campbell, Robert A. 133

References 155

Index 163

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