Enterprise 2. 0: How Social Software Will Change the Future of Work

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This book helps you navigate the social software landscape and introduces you to the key concepts that make up Enterprise 2.0. Using practical examples from companies in a range of industry sectors it illustrates how to apply these techniques to your organization and create an environment for social software to flourish.

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Editorial Reviews

From the Publisher
'This is a truly inspirational book which should be required reading for managers, IT leaders, systems analysts, developers, and business strategists in any enterprise, small, medium, and especially large.' - Roy Johnson, Mantex

'A must read for new and future adopters of social computing...a smart book to make people smarter, not like the usual management recipe books made of 20% ideas and 80% case studies.' - Olivier Amprimo, Headshift

'Enterprise 2.0 is something that we will increasingly hear about in the coming months; Cook's book is a great way to educate people new to the subject while enabling those who are already experienced in the area to add to their knowledge. He has produced a fresh book that shows how easy it can (and should) be to start experimenting with Web 2.0 technologies in the workplace. Cook's message come through loud and clear throughout the book: start experimenting with social software platforms today and begin to understand what will work in your organization.' - Daniel Penton, www.simply-communicate.com

'Niall Cook packs a considerable amount of insight into this book...He makes the important point that if you do not provide social tools for the next generation of employees, they will either use third party software, leave for a competitor, or not work for you in the first place...Reading this book changed a number of my assumptions, and I expect it will do the same for you.' - Martin White, Intranets Today Magazine

'...Cook's approach is remarkably spin-free and pragmatic...' - Andrew Wahl, Canadian Business Magazine

'...as organizations embark on projects to implement comprehensive enterprise software solutions that integrate multiple technologies into unified platforms, they need to rely on guidelines and recommendations from prior research, practitioner experiences, expert opinions, and lessons learned by others in their projects. Enterprise 2.0 provides a useful synthesis of these resources in the form of a discourse that will appeal to both the industry and the academic communities.' - Umar Ruhi, Academici Knowledge Networks Wesbite

'...an interesting book in that it brings together and consolidates (under the banner of 'Enterprise 2.0') many of the recent Web 2 developments within the context of an enterprise environment. Many of the tools and techniques that are described are reinforced through the use of practical 'real world' case studies taken from within contemporary organisations. Although it comes at the end, the book's appendix provides a very useful review of the literature relating to social software.' - Philip Barker, Electronic Library

'...I will nail my colours to the mast from the outset - Enterprise 2.0 is, in my opinion, a significant publication. The book is not a solutions manual per se, more a thought leader. Niall Cook - Worldwide Director of Marketing Technology at Hill & Knowlton and founder of Cogenz Ltd - provokes the reader into assessing information flow, and the tools needed to facilitate it, with deft skill.' - Andrew Alexander Clarke, Legal Information Management

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Product Details

  • ISBN-13: 9780566088001
  • Publisher: Ashgate Publishing, Limited
  • Publication date: 7/1/2008
  • Edition description: New Edition
  • Pages: 180
  • Product dimensions: 6.60 (w) x 9.60 (h) x 0.70 (d)

Table of Contents

Introduction. Part 1 Social Media and Social Software: The social media explosion; The birth of social software; Social software in the enterprise. Part 2 The 4Cs Approach: Communication; Cooperation; Collaboration; Connection. Part 3 Implementing Social Software in the Enterprise: Models for success (and failure); Implementation and adoption. Part 4 Social Software Outside the Enterprise: Join the conversation; Afterword. Appendix; References; Index.

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