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Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges

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Overview

Harness New Collaborative Technologies for Competitive Gain

Most organizations realize that to succeed in today’s turbulent world, they need to perform as an integrated whole to tap into innovations and good ideas. Yet many still find it difficult to capture the collective intelligence of their employees and customers. Companies don’t know what they know—but they need to learn soon.

Thanks to a new class of collaborative technologies, ...

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Enterprise 2.0: How to Manage Social Technologies to Transform Your Organization

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Overview

Harness New Collaborative Technologies for Competitive Gain

Most organizations realize that to succeed in today’s turbulent world, they need to perform as an integrated whole to tap into innovations and good ideas. Yet many still find it difficult to capture the collective intelligence of their employees and customers. Companies don’t know what they know—but they need to learn soon.

Thanks to a new class of collaborative technologies, organizations can now leverage information in valuable new ways, including: capturing accumulated knowledge; connecting employees who need information with the experts who have it; and enabling the best ideas to emerge organically. These technologies—labeled “Web 2.0”—first appeared on the Internet, where they powered successful social communities and collaborative platforms like Facebook and Wikipedia. Web 2.0 tools, practices, and philosophies are now being deployed by a wide range of organizations, making them more agile, productive, and innovative. This is the phenomenon of Enterprise 2.0.

In this compelling book, Andrew McAfee—a veteran researcher and writer on the business impact of technology, and the originator of the phrase “Enterprise 2.0”describes the power of Enterprise 2.0 and shows readers how to harness it. McAfee weaves together case studies, discussions of technological change, and multidisciplinary research to:

• Show how early adopters like Google, the BBC, and the CIA have profited from Enterprise 2.0
• Specify the concrete business benefits that arise when Web 2.0 technologies are properly deployed
• Reveal where the real risks and roadblocks are with Enterprise 2.0, and why most concerns are unfounded
• Guide companies through an Enterprise 2.0 deployment

Enterprise 2.0 is written not for technology experts, but for pragmatic decision makers in any kind of organization. Dispensing with hype, it takes a practical look at the competitive challenges facing so many organizations today and explores how they can be met and conquered with the right combination of novel technologies and enlightened leadership.

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Editorial Reviews

From the Publisher

“If you’re intent on positioning your business for the future, and would rather lead than follow, you need to read this book.” -Gary Hamel

We'd recommend this book to any under-appreciated CIO seeking self-improvement, and to executives trying to extract greater value from their IT spending… —ZDNet UK, October 12, 2009

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Product Details

  • ISBN-13: 9781422125878
  • Publisher: Harvard Business Review Press
  • Publication date: 11/30/2009
  • Pages: 231
  • Product dimensions: 6.10 (w) x 9.30 (h) x 1.10 (d)

Meet the Author


Andrew McAfee coined the phrase "Enterprise 2.0" in a 2006 Sloan Management Review article. He is on the faculty of Harvard Business School's Technology and Operations Management department. His research investigates IT's impact on organizations' performance and competitive position. He has authored more than fifty case studies as well as articles in Harvard Business Review, Sloan Management Review, and other journals.
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Customer Reviews

Average Rating 4.5
( 10 )
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Sort by: Showing all of 10 Customer Reviews
  • Anonymous

    Posted June 16, 2013

    Great book for the layman learning about 2.0

    For those struggling to understand how to use Web 2.0 tools for work, this helps lay out a framework to begin adjusting workflows - and how to do that - with these tools. Concise, easy read that gives a conceptual overview as well as some specific examples.

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  • Posted May 17, 2010

    more from this reviewer

    Thoughtful guide to Enterprise 2.0 tools

    Andrew McAfee, a research scientist at the Massachusetts Institute of Technology, coined the term "Enterprise 2.0" to refer to the organizational use of wikis, blogs and social networks that are modeled after Web 2.0 sites, such as Facebook and Wikipedia. His thoughtful, insightful report details the remarkable innovations and benefits that Enterprise 2.0 enables. He explains how companies can exploit advanced Web technologies to become marketplace winners. Conversely, he warns that those who don't adapt to new technologies will fall behind. getAbstract recommends his well-informed book to executives, strategic planners and information technology leaders. It offers practical, advanced tools for remaining competitive.

    To learn more about this book, check out the following link: http://www.getabstract.com/summary/12264/enterprise-2.0.html

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  • Posted April 25, 2010

    Moving Web 2.0 tools into the Enterprise

    Excellent introduction into the expansion of Web 2.0 tools (i.e., Facebook, Myspace, Twitter, etc.) into the Enterprise. Enterprise 2.0 properly covers the potential benefits and describes the challenges facing business in deploying Web 2.0 tools internally.

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  • Posted November 6, 2009

    Get Primer for a New Normal in Business

    "Two days ago I heard Andy McAfee talk at the Enterprise 2.0 conference and decided I needed to read his book. First, lets get this out of the way, Andy coined the term and now their is a biannual conference on the topic. More importantly there is a rapidly growing momentum for companies to adopt social computing tools to improve productivity, organizational adaptiveness and innovation. This book will give you a good foundation for understanding why the momentum is building. McAfee discusses why social computing, especiallyy collaboration, is having such a profound impact on the companies that have adopted it. Even if you are new to this field he will get you up to speed by defining the essence of the tools and illustrating how they are being used. Importantly, he doesn't gloss over the challenges of adoption. The IT part is straight forward, the organizational and individual change involved is another issue. Having said that, I agree with McAfee that those who don't embrace the tools will find it increasingly difficult to compete in today's fast-paced, fast-changing business climate. Get primed now and read this book."

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