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Harness New Collaborative Technologies for Competitive Gain
Most organizations realize that to succeed in today’s turbulent world, they need to perform as an integrated whole to tap into innovations and good ideas. Yet many still find it difficult to capture the collective intelligence of their employees and customers. Companies don’t know what they know—but they need to learn soon.
Thanks to a new class of collaborative technologies, organizations can now leverage information in valuable new ways, including: capturing accumulated knowledge; connecting employees who need information with the experts who have it; and enabling the best ideas to emerge organically. These technologies—labeled “Web 2.0”—first appeared on the Internet, where they powered successful social communities and collaborative platforms like Facebook and Wikipedia. Web 2.0 tools, practices, and philosophies are now being deployed by a wide range of organizations, making them more agile, productive, and innovative. This is the phenomenon of Enterprise 2.0.
In this compelling book, Andrew McAfee—a veteran researcher and writer on the business impact of technology, and the originator of the phrase “Enterprise 2.0”describes the power of Enterprise 2.0 and shows readers how to harness it. McAfee weaves together case studies, discussions of technological change, and multidisciplinary research to:
Show how early adopters like Google, the BBC, and the CIA have profited from Enterprise 2.0
Specify the concrete business benefits that arise when Web 2.0 technologies are properly deployed
Reveal where the real risks and roadblocks are with Enterprise 2.0, and why most concerns are unfounded
Guide companies through an Enterprise 2.0 deployment
Enterprise 2.0 is written not for technology experts, but for pragmatic decision makers in any kind of organization. Dispensing with hype, it takes a practical look at the competitive challenges facing so many organizations today and explores how they can be met and conquered with the right combination of novel technologies and enlightened leadership.
Andrew McAfee, a research scientist at the Massachusetts Institute of Technology, coined the term "Enterprise 2.0" to refer to the organizational use of wikis, blogs and social networks that are modeled after Web 2.0 sites, such as Facebook and Wikipedia. His thoughtful, insightful report details the remarkable innovations and benefits that Enterprise 2.0 enables. He explains how companies can exploit advanced Web technologies to become marketplace winners. Conversely, he warns that those who don't adapt to new technologies will fall behind. getAbstract recommends his well-informed book to executives, strategic planners and information technology leaders. It offers practical, advanced tools for remaining competitive.
To learn more about this book, check out the following link: http://www.getabstract.com/summary/12264/enterprise-2.0.html
jkWI
Posted April 25, 2010
Excellent introduction into the expansion of Web 2.0 tools (i.e., Facebook, Myspace, Twitter, etc.) into the Enterprise. Enterprise 2.0 properly covers the potential benefits and describes the challenges facing business in deploying Web 2.0 tools internally.
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Posted November 6, 2009
"Two days ago I heard Andy McAfee talk at the Enterprise 2.0 conference and decided I needed to read his book. First, lets get this out of the way, Andy coined the term and now their is a biannual conference on the topic. More importantly there is a rapidly growing momentum for companies to adopt social computing tools to improve productivity, organizational adaptiveness and innovation. This book will give you a good foundation for understanding why the momentum is building. McAfee discusses why social computing, especiallyy collaboration, is having such a profound impact on the companies that have adopted it. Even if you are new to this field he will get you up to speed by defining the essence of the tools and illustrating how they are being used. Importantly, he doesn't gloss over the challenges of adoption. The IT part is straight forward, the organizational and individual change involved is another issue. Having said that, I agree with McAfee that those who don't embrace the tools will find it increasingly difficult to compete in today's fast-paced, fast-changing business climate. Get primed now and read this book."
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Posted December 3, 2009
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Overview
Harness New Collaborative Technologies for Competitive Gain
Most organizations realize that to succeed in today’s turbulent world, they need to perform as an integrated whole to tap into innovations and good ideas. Yet many still find it difficult to capture the collective intelligence of their employees and customers. Companies don’t know what they know—but they need to learn soon.
Thanks to a new class of collaborative technologies, ...