Enterprise 2.0: How to Manage Social Technologies to Transform Your Organization [NOOK Book]

Overview


"Web 2.0" is the portion of the Internet that's interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence.

Now, leading organizations are bringing the Web's novel tools and philosophies inside, creating Enterprise 2.0. In this book, Andrew McAfee shows how they're doing this, and why it's ...
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Enterprise 2.0: How to Manage Social Technologies to Transform Your Organization

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Overview


"Web 2.0" is the portion of the Internet that's interactively produced by many people; it includes Wikipedia, Facebook, Twitter, Delicious, and prediction markets. In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence.

Now, leading organizations are bringing the Web's novel tools and philosophies inside, creating Enterprise 2.0. In this book, Andrew McAfee shows how they're doing this, and why it's benefiting them. Enterprise 2.0 makes clear that the new technologies are good for much more than just socializing-when properly applied, they help businesses solve pressing problems, capture dispersed and fast-changing knowledge, highlight and leverage expertise, generate and refine ideas, and harness the wisdom of crowds.

Most organizations, however, don't find it easy or natural to use these new tools initially. And executives see many possible pitfalls associated with them. Enterprise 2.0 explores these concerns, and shows how business leaders can overcome them.

McAfee brings together case studies and examples with key concepts from economics, sociology, computer science, consumer psychology, and management studies and presents them all in a clear, accessible, and entertaining style. Enterprise 2.0 is a must-have resource for all C-suite executives seeking to make technology decisions that are simultaneously powerful, popular, and pragmatic.
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Product Details

  • ISBN-13: 9781422155141
  • Publisher: Harvard Business Review Press
  • Publication date: 12/1/2009
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 240
  • File size: 697 KB

Meet the Author


Andrew McAfee coined the phrase "Enterprise 2.0" in a 2006 Sloan Management Review article. He is on the faculty of Harvard Business School's Technology and Operations Management department. His research investigates IT's impact on organizations' performance and competitive position. He has authored more than fifty case studies as well as articles in Harvard Business Review, Sloan Management Review, and other journals.
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Customer Reviews

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Sort by: Showing all of 10 Customer Reviews
  • Anonymous

    Posted June 16, 2013

    Great book for the layman learning about 2.0

    For those struggling to understand how to use Web 2.0 tools for work, this helps lay out a framework to begin adjusting workflows - and how to do that - with these tools. Concise, easy read that gives a conceptual overview as well as some specific examples.

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  • Posted May 17, 2010

    more from this reviewer

    Thoughtful guide to Enterprise 2.0 tools

    Andrew McAfee, a research scientist at the Massachusetts Institute of Technology, coined the term "Enterprise 2.0" to refer to the organizational use of wikis, blogs and social networks that are modeled after Web 2.0 sites, such as Facebook and Wikipedia. His thoughtful, insightful report details the remarkable innovations and benefits that Enterprise 2.0 enables. He explains how companies can exploit advanced Web technologies to become marketplace winners. Conversely, he warns that those who don't adapt to new technologies will fall behind. getAbstract recommends his well-informed book to executives, strategic planners and information technology leaders. It offers practical, advanced tools for remaining competitive.

    To learn more about this book, check out the following link: http://www.getabstract.com/summary/12264/enterprise-2.0.html

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  • Posted April 25, 2010

    Moving Web 2.0 tools into the Enterprise

    Excellent introduction into the expansion of Web 2.0 tools (i.e., Facebook, Myspace, Twitter, etc.) into the Enterprise. Enterprise 2.0 properly covers the potential benefits and describes the challenges facing business in deploying Web 2.0 tools internally.

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  • Posted November 6, 2009

    Get Primer for a New Normal in Business

    "Two days ago I heard Andy McAfee talk at the Enterprise 2.0 conference and decided I needed to read his book. First, lets get this out of the way, Andy coined the term and now their is a biannual conference on the topic. More importantly there is a rapidly growing momentum for companies to adopt social computing tools to improve productivity, organizational adaptiveness and innovation. This book will give you a good foundation for understanding why the momentum is building. McAfee discusses why social computing, especiallyy collaboration, is having such a profound impact on the companies that have adopted it. Even if you are new to this field he will get you up to speed by defining the essence of the tools and illustrating how they are being used. Importantly, he doesn't gloss over the challenges of adoption. The IT part is straight forward, the organizational and individual change involved is another issue. Having said that, I agree with McAfee that those who don't embrace the tools will find it increasingly difficult to compete in today's fast-paced, fast-changing business climate. Get primed now and read this book."

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    Posted December 3, 2009

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    Posted December 26, 2009

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