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From Barnes & Noble
If your company is posting "brochureware" on its Web site and performing online transactions such as procurement and catalog selling, you're ready for the "third wave" of e-commerce: Inter-enterprise Process Engineering. "The third wave companies have learned that mission-critical business opportunities abound. To them, e-commerce is an infrastructure for a whole new way of doing business. They have learned that if they extend their business processes across company boundaries and integrate them with their suppliers' and customers' business processes, something totally new starts to happen." This book presents detailed, semi-technical instructions for preparing your firm to ride e-commerce's third wave.
Fatbrain.com reviewed this book and the publisher's summary, and found that the summary accurately reflects the book's contents.
See how e-commerce has caused some well-known businesses to adopt a customer-centered approach in Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond . Internet strategies to help companies find a wider market for high-tech goods are offered in Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. Advice on managing the business risks during the launching stage of e-commerce initiatives can be found in Clicking Through: A Survival Guide for Bringing Your Company Online. Foran entertaining, eye-opening look at what the Internet has done to conventional business practices, see The Cluetrain Manifesto: The End of Business As Usual.
Reviewed by MH - January 24, 2000